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Fintech Company Azki’s Referral Program Achieves 2X Conversions With WebEngage
azki-logo-white
  • Industry:
    Banking & Finance
  • Location:
    MEA

Quick Facts

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    Increase in referral journey performance compared to Control Group

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    Increase in share of Q4 sales

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    Increase in referral-generated sales

WebEngage has revolutionized our eCRM strategy at Azki, catalyzing significant growth and evolution in customer engagement endeavors. The integration of their platform has empowered us to craft seamless, personalized communication journeys that resonate deeply with our audience. Through strategic utilization of SMS and web push notifications, we've successfully fostered a culture of referral and advocacy among our users, driving substantial increases in engagement metrics and revenue generation. With WebEngage as our trusted partner, we're poised to continue elevating the Azki experience to unprecedented heights.

Mohammad Rakhshanizadeh
Senior eCRM Specialist, Azki

About Azki

Azki is an online insurance aggregator redefining the insurance procurement experience. With a seamless platform for comparing and purchasing insurance from top providers, Azki simplifies the insurance journey, enhancing efficiency, reducing friction, and ultimately reshaping customer satisfaction in an ever-evolving landscape of uncertainty.

Mission & vision of the company

Mission: To become a friend who helps people to make the best choice by comparison.
Vision: Shifting all people’s shopping experience by comparison (or becoming a customer-oriented comparison platform that creates the best and most complete worry-free experience for people with any shopping behavior in any shopping space, whether online or offline.)

The Azki team prides itself on setting itself apart from its competitors, with:

  • Transparent pricing,
  • Comprehensive coverage details,
  • User-friendly interface,
  • Reliability

About the economy of the industry

The economic landscape in the online insurance aggregation industry is competitive, yet Azki maintains its leadership position. Given the mandatory third-party insurance, a significant portion of the industry’s sales are attributed to third-party policies. Despite the competitive environment, Azki’s innovative approach and market-leading position enable it to thrive within this dynamic sector.

Key Features Used:

  1. Journey Designer,
  2. SMS,
  3. Email,
  4. Custom Events

Azki’s Objectives

Before the Azki and WebEngage collaboration bore fruit, the team devised specific objectives to complete by utilizing WebEngage’s marketing automation and personalization capabilities.

  • Their primary company-level objective was to increase revenue while simultaneously ensuring the company’s profitability was not compromised.
  • They sought a marketing automation platform to enhance customer retention and engagement, specifically focusing on increasing referral friends to amplify word-of-mouth marketing and expand their new customer base.
  • Their long-term goals included establishing Azki as a trusted leader in the online insurance aggregation space, fostering lasting customer relationships, and continuously innovating to meet evolving industry needs.

Company’s Challenges In Driving The Objective

What challenges was the team looking to solve with a marketing automation platform?
By implementing a marketing automation platform, the Azki team aimed to address several challenges, including increasing returning users, acquiring new users, boosting revenue, and streamlining communication efforts by providing a single solution for reaching out to individuals without concerns about reach limits, frequency capping, or DND hours.

To solve the objectives mentioned above, what were the challenges they faced?

  • To achieve their objectives, the team encountered several challenges, including:
  • The need to effectively engage and retain customers in a competitive market,
  • Acquire new users amidst market saturation,
  • Optimize revenue generation strategies while maintaining cost-effectiveness.
  • Ensuring seamless communication across various channels while adhering to regulatory requirements posed significant hurdles.

Result?

Results for azki

The Way Forward with Azki and WebEngage

Moving forward, Azki focuses on enhancing growth and development at the company level. Their marketing efforts are geared towards increasing Gross Merchandise Value (GMV) and elevating the rate of returning users.

Mohammad Rakhshanizadeh

Mohammad Rakhshanizadeh Senior eCRM Specialist, Azki

WebEngage has revolutionized our eCRM strategy at Azki, catalyzing significant growth and evolution in customer engagement endeavors. The integration of their platform has empowered us to craft seamless, personalized communication journeys that resonate deeply with our audience. Through strategic utilization of SMS and web push notifications, we’ve successfully fostered a culture of referral and advocacy among our users, driving substantial increases in engagement metrics and revenue generation. With WebEngage as our trusted partner, we’re poised to continue elevating the Azki experience to unprecedented heights.

To know more about how Azki saw a 200% growth in their Q4 sales, increased their referral conversions and more, download our Impact Story™ now.
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