BharatAgri, India’s most trusted farming app, sees a 2X boost in Daily Active Users

The Onboarding, Customer Success, and Support teams are super helpful. I highly recommend WebEngage to any consumer tech business out there.

Author Photo

Siddharth Dialani
Co-Founder, BharatAgri

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  • Industry:

    AgriTech

  • Location:

    India

    Quick Facts

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    Conversions from campaigns sent in Marathi

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    Increase in Daily Active Users (DAUs)

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    MoM increase in revenue

About BharatAgri

Siddharth Dialani and Sai Gole founded BharatAgri in 2017. Today, BharatAgri is India’s most trusted farming app, which works directly with the farmers. Bridging the gap between traditional agriculture and technology.

Using their mobile app, farmers can avail personalized advisory services. They can consult experts for soil testing, water testing, dynamic weather-based advisory, personalized crop calendar, and more.

Here’s how BharatAgri overcomes various farmer engagement and retention challenges and sees a 2X boost in Daily Active Users (DAUs).

 

Adopting the right retention platform that meets BharatAgri’s needs

The team at BharatAgri adopted the WebEngage Retention Operating System to offer personalized agricultural advisory services to farmers at scale.

Here’s a glimpse of the use cases they implemented using WebEngage. If you want to get detailed insights into BharatAgri’s success story, you must check out the detailed version.👇

 

Goals

  • Engage and retain the farmers
  • Boost free to paid subscriptions on the BharatAgri mobile app

Challenge

  • Contextual engagement at scale

Solution

Event-based, contextual engagement campaigns

The Customer Success Managers at WebEngage suggested the teams at BharatAgri to have a unified view of its farmers. They achieved this using WebEngage’s Customer Data Platform (CDP).

A unified view of each farmer helps them understand the touchpoints and the actions that the farmers have performed on the mobile app.

After having a unified view of each farmer, they then created event-based journeys using the WebEngage Journey Designer. BharatAgri sends contextual communication to farmers in their preferred languages like English, Hindi, and Marathi. They do this across multiple channels using event-based journeys.

Results

The team at BharatAgri has been able to automate its user engagement initiatives and increase the number of paid subscriptions on the mobile app. BharatAgri continues to impact farmers’ lives with personalized agricultural advisory services and drive business growth.

BharatAgri sees a 2X boost in Daily Active Users | Case Study


Siddharth Dialani

Siddharth Dialani Co-Founder, BharatAgri

WebEngage’s Retention Operating System allows us to engage and retain the farmers effectively. We’ve successfully increased our DAUs by 2X and revenue by 10% MoM. And we continue to grow these metrics even further. The Onboarding, Customer Success, and Support teams are super helpful. I highly recommend WebEngage to any consumer tech business out there.


Sounds interesting? The detailed version has some fantastic insights!

Download the detailed story

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