Goibibo’s 7.5% Uplift in Conversion Rates on Hotel Bookings Using Hyper-Personalized AI Videos with WebEngage
  • Industry:
    Travel & Hotels / OTA
  • Location:

Quick Facts

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    Upside on conversion rates on hotel bookings attributed directly to the campaign.

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    Significant reduction in drop-offs from hotel detail pages.

"WebEngage's ability to deliver personalized, AI-driven video campaigns through WhatsApp helped us reconnect with users who had dropped off mid-booking. The real-time automation and data insights enabled us to significantly increase engagement and conversions, which was difficult to achieve with traditional marketing channels."

Chirag Singhal
Head of Growth Marketing, CLM & Loyalty, Goibibo

About Goibibo

Goibibo is one of India’s leading online travel companies, providing a comprehensive platform for booking flights, hotels, buses, trains, and much more. With a customer-centric approach, Goibibo aims to simplify travel planning and booking through technology-driven solutions that deliver personalized and seamless user experiences.

As a trusted name in travel, Goibibo leverages data and automation to address customer drop-offs and boost conversion rates across its platforms.

Cracking the Booking Funnel

  • Users exploring hotel options show high intent — a critical window to deliver timely, personalized nudges.
  • Traditional push or SMS has limited scope, creating an opportunity to deliver deeper, more contextual and human-centered communication
  • With WebEngage’s journeys and TrueFan’s AI-led videos, Goibibo delivered personalized communication—where users were most active: WhatsApp.
  • The result? A 7.5% increase in hotel bookings through automated, scalable, and hyper-personalized journeys.

Want to see how they did it?
👉 Download the full Impact Story (PDF) — or just keep scrolling to read it all below.

The Plan of Action

  • Reignite Interest | Reignite interest & engagement among users who dropped off after browsing hotel pages.
  • Build Connection | Go beyond generic retargeting—build emotional connection using hyper-personalized, celebrity-led AI videos.
  • Add Context | Bring context to personalization—use user-specific inputs like name and destination to boost recall.
  • Convert Users | Nudge users back into the funnel through high-converting WhatsApp journeys powered by real-time video content.
  • Scale Automation | Automate the entire flow—no manual effort, just dynamic personalization at scale.

How the Plan Came Together

Goibibo implemented a personalized video campaign strategy, powered byWebEngage’s dashboard, and TrueFan’s AI video generation.

  • Real-Time Funnel Triggering: After a user dropped off a hotel detail page without booking, WebEngage immediately identified this behavior and triggered a re-engagement journey. This immediate activation reduced the time gap between drop-off and re-engagement, helping preserve user intent.
  • Dynamic Data Enrichment: WebEngage collected and transmitted dynamic user attributes—such as name, destination, and hotel preferences—to TrueFan. This enabled the creation of hyper-personalized AI-generated videos, ensuring the communication felt timely, relevant, and user-specific.
  • Smart Journey Orchestration on WhatsApp: WhatsApp was chosen as the lead channel due to its high open and response rates. WebEngage activated a personalized journey on WhatsApp, setting up the structure for contextual retargeting using rich media.
  • Automated API Integration: WebEngage called TrueFan’s API to dynamically fetch a personalized, AI-generated celebrity video—based on user details like name and destination. This eliminated manual effort, enabling the campaign to run at real-time scale.
  • Precision Analytics: With journey-level analytics, WebEngage provided detailed analytics that tracked every step of the journey—from video views to click-throughs and eventual bookings. These insights helped iterate and optimize the journey for even better results.

The Final Output

Here, the integration between WebEngage and TrueFan’s AI video generation creates a personalization engine for Goibibo’s re-engagement strategy on WhatsApp, including first name personalization.

Click here to view the video.

Overall Impact

From our Growth Consultants

“The execution velocity with Goibibo was remarkable. Their use of WebEngage’s Catalog and hyper-personalization showed how retention and marketing tech can create magic when in sync.”

Pratham Kohli | Growth Consultant​, WebEngage

Want to See What WebEngage Can Do for You?

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Chirag Singhal

Chirag Singhal Head of Growth Marketing, CLM & Loyalty, Goibibo

“WebEngage’s ability to deliver personalized, AI-driven video campaigns through WhatsApp helped us reconnect with users who had dropped off mid-booking. The real-time automation and data insights enabled us to significantly increase engagement and conversions, which was difficult to achieve with traditional marketing channels.”

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