About MedsGo

MedsGo is revolutionizing the way Filipinos manage their health. This innovative offline and online pharmacy offers a convenient alternative to traditional drugstores. MedsGo puts a vast selection of medicines at your fingertips, allowing customers to browse & order prescription and over-the-counter medications from the comfort of their homes.

MedsGo ensures their customers receive the medications they need regardless of the location. Their nationwide medicine delivery service gets any order straight to the customer’s doorstep, saving them precious time and effort.

MedsGo prioritizes customers’ wellness by partnering exclusively with licensed distributors. This guarantees the authenticity and quality of all the medications they deliver. Beyond delivering medicine, they strive to be a comprehensive healthcare resource. Their platform offers informative articles and helpful guides on various health topics, empowering customers to make informed decisions about their well-being.

Key Features Used:

• Email
• Web Push
• On-site notifications

Company’s Objectives

What were MedsGo’s objectives?
To build an omnichannel platform for their customers, where they can bring value to them at every point—both online and offline.

What were they looking to solve with a marketing automation platform?

• Drive up the number of users engagement
• Increase the number of campaigns and communication with users
• Drive up the number of transactions
• Reduce the drop-off in the transaction funnel

MedsGo’s Challenges In Driving The Objective

• Navigating product purchase flow from offline stores to online stores
• Bridging the gaps in the user’s journey through maximizing touch points, thereby reducing the drop-offs
• Increasing the transaction level by sending personalized campaigns to drive user engagement, thereby leading to retention
• Using and monitoring segmented campaigns to prompt users to buy more, thereby increasing overall revenue

MedsGo’s collaboration with WebEngage Startup Program

With a retention-first approach, MedsGo sought a marketing automation platform to help solve its user engagement and retention needs. That’s when it came across the WebEngage Startup Program: Southeast Asia Cohort, which not only provided access to the WebEngage tool along with free credits but went a step beyond by providing the right support and guidance via a dedicated retention consultant to implement the best strategies. Being an early-stage startup, this helped MedsgGo see transformative results with WebEngage’s guidance.

Result?

We wish them all the best in their future endeavors and hope to collaborate with them on each of their initiatives.
To implement all that MedsGo did for their business for your own, enroll with the WebEngage Startup Program now.