About Mortantra

Mortantra is a widely known jewelry brand based in Ahmedabad. It sells beautiful bespoke handcrafted Indian jewelry for weddings, events, and other occasions. 

At Mortantra, you will find a wide variety of contemporary jewelry designs, such as Kundan necklace sets and earrings, polki chokers, tribal necklaces, statement kanphool, etc. Because jewelry is a beautiful way to enhance a person’s appearance, the team at Mortantra believes it is not only meant for accessorizing the clothes and attire you have chosen to wear but also for enhancing the aura you carry as you walk draped in elegance.

Mortantra provides jewelry that will not only suit the ensemble but also be a proud memory for the wearer, and that’s why most of their customers choose them for the experience.

Company’s Objectives

• What were they looking to solve with a marketing automation platform?
• Improve user engagement and retention rates with an omnichannel route.
• Eliminate data silos by consolidating customer data from multiple sources and creating a unified view.
• Increase the number of communication campaigns with a personalized approach.
• Capture leads and drive them down the engagement funnel

Company’s Challenges In Driving The Objective

• Lack of marketing automation capabilities, limited efficiency, and scalability in engaging with their target audience.
• Challenges in simplifying and mapping user journeys to improve the customer experience.
• Lack of a comprehensive analytics platform to gain valuable insights and make data-driven decisions.

Mortantra’s Collaboration with the WebEngage Startup Program

Mortantra was looking to set up the right foundation for retention-led growth by understanding the right approach to keeping their users engaged for sustainable growth.

As a new entrant in the bespoke Indian handcrafted jewelry segment, Mortantra wanted to provide its users with a holistic, engaging experience with personalized communication across all key touch points. Additionally, Mortantra intends to ensure its users are retained to boost their lifetime value and become sustainable. 

That’s when the brand started looking for a retention marketing platform and partnered with the WebEngage Startup Program. The program helps consumer startups kickstart their retention journey by providing free access to the WebEngage platform for six months, among other benefits.

Impact?

The Way Forward

What does the way forward look like for Mortantra?

• On a product level, the team aims to leverage the WebEngage platform to build personalized communication strategies and boost the transaction funnel by retargeting users.
• The team also wants to introduce new features to its users and ensure seamless engagement by implementing more use cases.
• Reactivating users through win-back campaigns, RFM-based campaigns, new launches, and deals of the day can improve product purchases from online stores.
• On a company level, Mortantra wishes to use customer engagement strategies to improve its reach and conversion rates further.

We wish them all the best for their future endeavors and hope to be collaborating with them every step of the way.