About Spinny
Founded in 2015, Spinny is an online-to-offline (O2O) full-stack platform for buying and selling pre-owned cars in India. Users can follow a simple 4-step process while purchasing a pre-owned car from Spinny:
- Select the car on their app/website
- Take the test drive at their doorstep or their nearest car hub
- Complete the paperwork and payment
- Get the car delivered to their doorstep
Every car offered through Spinny passes a 200-point inspection checklist and comes with a 1-year warranty, 5-day money-back guarantee, and buyback insurance.
The right selection, adequate assortment, fair & scientific pricing, and hassle-free user experience are the core pillars of Spinny’s business model.
Adopting the right retention platform that meets Spinny’s expectations
With an objective to deliver a best-in-class car buying experience, Spinny decided to adopt WebEngage’s retention operating system to:
- Win backdropped leads
- Automate user engagement and retargeting communication flows
Goal
- Increase test drive bookings
Challenge
- Lack of consolidated lead data
Solution
- Hyper-personalized re-engagement campaigns based on unified lead profiles
The Customer Success team (CSM) at WebEngage collaborated with the Marketing team at Spinny. Both the teams mutually decided to trigger relevant user journeys based on the actions (events) that the leads perform on the Spinny app/website before dropping off.
Acting upon the decided approach, they leverage the WebEngage Journey Designer to trigger re-engagement journeys encouraging the dropped leads to check out the car they abandoned and take it out for a test drive.
These re-engagement campaigns are hyper-personalized based on the leads’ preferences and behavioral data and are sent across Web Push and SMS.
Result
The team at Spinny has been able to automate its user engagement initiatives and accelerate the conversions resulting in a 432% uplift in its North Star Metric- Test Drive Bookings.
