Spinny, a full-stack car buying platform, witnesses 432% uplift in test drive bookings

With the ability to send hyper-personalized communication across channels using WebEngage, we've been able to boost the number of test drive bookings by over 400%.

Author Photo

Ramanshu Mahaur
Founder & CTO, Spinny

  • Industry:

    Retail

  • Location:

    India

    Quick Facts

  • up symbol

    Uplift in test drive bookings

About Spinny

Founded in 2015, Spinny is an online-to-offline (O2O) full-stack platform for buying and selling pre-owned cars in India. Users can follow a simple 4-step process while purchasing a pre-owned car from Spinny:

  • Select the car on their app/website
  • Take the test drive at their doorstep or their nearest car hub
  • Complete the paperwork and payment
  • Get the car delivered to their doorstep

Every car offered through Spinny passes a 200-point inspection checklist and comes with a 1-year warranty, 5-day money-back guarantee, and buyback insurance.

The right selection, adequate assortment, fair & scientific pricing, and hassle-free user experience are the core pillars of Spinny’s business model.

Adopting the right retention platform that meets Spinny’s expectations

With an objective to deliver a best-in-class car buying experience, Spinny decided to adopt WebEngage’s retention operating system to:

  • Win backdropped leads
  • Automate user engagement and retargeting communication flows

Here’s a glimpse of one of the most important use cases implemented by Spinny using WebEngage. If you want to get detailed insights into the success story, you must check out the detailed version.👇

 

Goal

  • Increase test drive bookings

Challenge

  • Lack of consolidated lead data

Solution

  • Hyper-personalized re-engagement campaigns based on unified lead profiles

The Customer Success team (CSM) at WebEngage collaborated with the Marketing team at Spinny. Both the teams mutually decided to trigger relevant user journeys based on the actions (events) that the leads perform on the Spinny app/website before dropping off.

Acting upon the decided approach, they leverage the WebEngage Journey Designer to trigger re-engagement journeys encouraging the dropped leads to check out the car they abandoned and take it out for a test drive.

These re-engagement campaigns are hyper-personalized based on the leads’ preferences and behavioral data and are sent across Web Push and SMS.

Result

The team at Spinny has been able to automate its user engagement initiatives and accelerate the conversions resulting in a 432% uplift in its North Star Metric- Test Drive Bookings.


Ramanshu Mahaur

Ramanshu Mahaur Founder & CTO, Spinny

WebEngage’s full-stack retention operating system has played an instrumental role in helping us deliver a best-in-class customer experience in a competitive car selling space. With the ability to send hyper-personalized communication across channels, we’ve been able to boost the number of test drive bookings by over 400%. The Customer Support and Success Teams at WebEngage have been supportive of fueling our business growth.


Sounds interesting? The detailed version has some fantastic insights!

Download the detailed story

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