Sulekha, India’s leading digital platform for local service businesses, witnesses 2X boost in revenue using WebEngage

WebEngage helps us in automating our user engagement, delivering personalized experiences to the users and scaling up our revenue significantly.

Author Photo

Vijay Anand
Vice President - Marketing, Sulekha

  • Industry:

    Classifieds & Listing

  • Location:

    India

    Quick Facts

  • plus symbol

    Increase in returning users

  • up symbol

    Growth in overall revenue

  • plus symbol

    Boost in services requested

About Sulekha

Sulekha is a leading digital platform for local service businesses in India. It helps over 20 million users to choose from 50,000+ service professionals across 200+ categories. Sulekha was founded by Satya Prabhakar in 2007 and lists professionals from 40+ Indian cities. The platform focuses on expert services clustered around home, life, and self – and aims to provide a customized experience based on every user’s need. Using technology and domain intelligence, the platform seeks to understand the users’ needs in detail and matches them to verified service professionals.

Adopting the right marketing automation platform that meets Sulekha’s expectations

To deliver exceptional user experiences and thoroughly engage with its users, the Marketing team at Sulekha decided to adopt WebEngage’s marketing automation platform to: 

  • Minimize its tech dependency
  • Automate its user engagement and retention efforts

Here’s a glimpse of the use cases that Sulekha solves using WebEngage. If you want to get detailed insights into Sulekha’s success story, you must check out the detailed version.👇

 

Goals

  • Deliver best-in-class user experiences
  • Increase the number of returning users on Sulekha’s brand properties 

Challenges

  • Tracking user behavior in real-time
  • Automating the user engagement process
  • Reaching out to the users in a timely and personalized manner

Solution

The Customer Success team at WebEngage understood Sulekha’s challenges and suggested the Marketing team at Sulekha to use API calls and effectively engage with the daily users visiting the portal. This was to make sure that the user engagement process is completely automated and hassle-free. The solution enabled Sulekha to send highly contextual and timely engagement campaigns to its users. 

Results

Sending data-backed, hyper-personalized communication by seamlessly integrating with a third-party tool – SheetLabs and using the Call an API feature on the WebEngage dashboard has helped the Marketing team at Sulekha to up its user engagement game and increase its revenue. 

Sulekha witnesses 2X growth in revenue using WebEngage | Case Study


Vijay Anand

Vijay Anand Vice President - Marketing, Sulekha

We never thought that such a complex issue of hyper-personalized user engagement could be solved in such an intelligent and automated way. We have scaled our user engagement initiatives and witnessed 2X growth in revenue. Hats off to the Customer Success and Support teams at WebEngage who constantly support us to pull off our engagement strategies so seamlessly.


Sounds interesting? The detailed version has some fantastic insights!

Download the detailed story

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