Taibyat.pk is a D2C digital healthcare brand that is dedicated to enabling easy access for people to healthcare. With the purpose of providing a one-stop solution to the people in Pakistan for all their healthcare needs, Tabyat.pk is committed to tackling two major problems in the retail pharmacy market; difficulties in acquiring medicine and counterfeit drugs. The e-pharmacy platform is designed to streamline the process of acquiring over-the-counter (OTC) and prescription medication, with the door-step delivery. This healthcare company guarantees 100% authenticity of products, timely deliveries and efficient customer support. Tabiyat.pk was founded by Asad Khan and Saad Khawar in 2020 and is headquartered in Karachi, Pakistan.
The Objective
Being a health-tech brand, the main objective of Tabiyat.pk was to reduce the cart abandonment rate by maintaining proper omnichannel engagement and henceforth boost engagement on the app and retain users.
The Solution
Once enrolled in the program, the team at WebEngage discussed with the team at Tabiyat.pk, their objectives, current state of business, and the business operations. WebEngage first helped Tabiyat.pk understand user behavior – read cohorts on repeat purchases, analyze funnels, retention rates, among other metrics. They then came up with a step-by-step plan to design the respective journeys on the WebEngage dashboard. The major channels that Tabiyat.pk opted to leverage are:
- Push Notifications
- Emails
How WebEngage Startup Program power Tabiyat’s mission?
The WebEngage Startup Program (WSP) which is a six-month cohort-based setup helped Tabiyat.pk deliver memorable customer experiences and earn the customer’s interest, loyalty, and commitment. From day 1, the team at WebEngage helped the team at Tabiyat.pk track relevant metrics for their business and focus on Customer Lifetime Value (CLV). The WSP helped the health-tech brand set up a series of triggered and automated campaigns that convert well and customer engagement across multiple channels and touchpoints. The masterclasses by industry experts, always available account managers, engagement experts, and the support team handheld the team at Tabiyat.pk to achieve its mission.
The Result
The omnichannel communication with the users helped Tabiyat.pk gain quite impactful results. They were able to achieve:
- 25% Cart abandonment recovery rate
- 18% Push notifications click-through rate
