Tabiyat.pk achieves up to 25% cart abandonment recovery rate with WebEngage

The WebEngage Startup Program has helped us in establishing proper communication with the people and henceforth amplifying our conversions. Besides the usefulness of the WebEngage Startup Program, I would like to give a special mention to the mentorship, masterclasses and support we got from the team at WebEngage. They literally handheld us right from the start and helped us set up the right data and tracking foundations.

Author Photo

Asad Khan
Co-founder & CEO, Tabiyat.pk

  • Industry:

    Others

  • Location:

    Pakistan

    Quick Facts

  • up symbol

    Cart Abandonment Recovery Rate

Taibyat.pk is a D2C digital healthcare brand that is dedicated to enabling easy access for people to healthcare. With the purpose of providing a one-stop solution to the people in Pakistan for all their healthcare needs, Tabyat.pk is committed to tackling two major problems in the retail pharmacy market; difficulties in acquiring medicine and counterfeit drugs. The e-pharmacy platform is designed to streamline the process of acquiring over-the-counter (OTC) and prescription medication, with the door-step delivery. This healthcare company guarantees 100% authenticity of products, timely deliveries and efficient customer support. Tabiyat.pk was founded by Asad Khan and Saad Khawar in 2020 and is headquartered in Karachi, Pakistan.

The Objective

Being a health-tech brand, the main objective of Tabiyat.pk was to reduce the cart abandonment rate by maintaining proper omnichannel engagement and henceforth boost engagement on the app and retain users.

The Solution

Once enrolled in the program, the team at WebEngage discussed with the team at Tabiyat.pk, their objectives, current state of business, and the business operations. WebEngage first helped Tabiyat.pk understand user behavior – read cohorts on repeat purchases, analyze funnels, retention rates, among other metrics. They then came up with a step-by-step plan to design the respective journeys on the WebEngage dashboard. The major channels that Tabiyat.pk opted to leverage are:

  • Push Notifications
  • Emails

How WebEngage Startup Program power Tabiyat’s mission?

The WebEngage Startup Program (WSP) which is a six-month cohort-based setup helped Tabiyat.pk deliver memorable customer experiences and earn the customer’s interest, loyalty, and commitment. From day 1, the team at WebEngage helped the team at Tabiyat.pk track relevant metrics for their business and focus on Customer Lifetime Value (CLV). The WSP helped the health-tech brand set up a series of triggered and automated campaigns that convert well and customer engagement across multiple channels and touchpoints. The masterclasses by industry experts, always available account managers, engagement experts, and the support team handheld the team at Tabiyat.pk to achieve its mission.

Tabiyat.pk

The Result

The omnichannel communication with the users helped Tabiyat.pk gain quite impactful results. They were able to achieve:

  • 25% Cart abandonment recovery rate
  • 18% Push notifications click-through rate
  • Created: 28th Mar , 2022
  • Last Updated: 02th Jun , 2022

Asad Khan

Asad Khan Co-founder & CEO, Tabiyat.pk

The WebEngage Startup Program has helped us in establishing proper communication with the people and henceforth amplifying our conversions. Besides the usefulness of the WebEngage Startup Program, I would like to give a special mention to the mentorship, masterclasses and support we got from the team at WebEngage. They literally handheld us right from the start and helped us set up the right data and tracking foundations.


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