About The Moms Co.
The Moms Co. was born out of a mother’s uncompromising attention to the smallest details and her desire to not compromise on good quality, safe products that deliver real results.
At The Moms Co., they strive to create natural products with proof of performance that are extremely safe and made with zero compromises. These products meet global safety standards; you can use them fearlessly for yourself and your family.
In 2023, The Moms Co. was acquired by the Good Glamm Group, a household name in the industry. Since then, The Moms Co. has increased its efforts to increase revenue significantly as it stays committed to helping moms make safe, natural, effective choices for themselves and their families.
Their products have been developed and tested with the best experts for over a year. Everything they create retains the good and rejects the bad to give their customers a product that is as pure as Mother’s Love.
Key Features Used:
- Web Personalization: On-site survey
- On-Site and In-App Notifications
This enables them to collect valuable customer feedback and preferences in real time and use the data to improve their marketing.
An on-site/in-app notification is a personalized message to website visitors designed to engage, inform, or guide them effectively regarding the health of the mum and baby.
The Moms Co.’s Objectives
What were your company-level objectives?
- The main goal was to capture data by nudging users to present their information while offering a relevant incentive, such as a discount. This helped in future targeting and personalized communication.
- Secondly, the team wanted to drive immediate conversions through on-site and in-app campaigns by leveraging time-sensitive deals, exclusive discounts, and tailored reminders to re-engage customers and boost sales.
What were you looking to solve with a marketing automation platform?
- The ability to efficiently convert anonymous users to leads and customers.
- Automation of the marketing processes to improve scalability.
- Delivering personalized campaigns to micro-segments, reducing drop-off in funnels.
- To improve their segmentation capabilities for targeted marketing decisions.
- Getting deeper insights into customer behavior, preferences, and attributes.
The Moms Co.’s Challenges In Driving The Objective
- Converting unknown to known users: 80%+ users every month are unknown, thereby inefficient data capture and profiling of unknown users.
- Insufficient insights into customer behavior, preferences, and attributes.
- Difficulty in converting anonymous users to leads and customers.
- Prompt hesitant shoppers to complete purchases with limited-time offers.
- Engage existing customers with exclusive, attractive deals.
Why Did The Moms Co. Pick WebEngage?
The Moms Co. selected WebEngage as its marketing automation platform to overcome its marketing challenges. It was drawn to WebEngage’s comprehensive user profiling capabilities, which enabled it to better understand its customers.
WebEngage’s personalization feature allowed them to deliver targeted campaigns to micro-segments, and the deep analytics and insights provide actionable data on customer behavior for better targeting.
Results?
The Way Forward for The Moms Co.
- Increasing email open rates and proper engagement through personalized content. Moreover, targeted campaigns are to be sent using emails collected in the survey.
- Improving retention rates through a simplified checkout process for better product recommendations and offering tailored promotions.
- Achieving quarterly growth through strategic partnerships, expanded marketing channels, and data-driven decision-making.
- Building a cohesive user experience across all touchpoints, driving a percentage increase in customer satisfaction and reduction in cart abandonment rates.
- Optimize lifecycle drop-off communications to improve conversion rates.
- Identify optimal user behaviors and nudge the existing user base in the same direction.
We wish the Moms Co. all the best, and hope to be there for all their endeavors.
