About VoiceClub
It’s 2024.
Traditional text-based communication has given way to a more immersive and intimate interaction: your voice.
VoiceClub, an innovative audio-based social platform – backed by Better, Blume, and multiple other Angel VCs – has emerged as a pioneering force in the evolution of digital communication. It is an on-demand audio consultation platform for love, astrology, legal matters, careers, and more.
Features of VoiceClub
- Audio Rooms: VoiceClub provides a platform for users to create and join audio rooms, which enable individuals to have group conversations, share ideas, and engage in discussions, all in a voice-first environment.
- Voice Profiles: This feature allows individuals to introduce themselves, share their passions, and connect with others through the sound of their voice, fostering deeper and more genuine connections.
- Voice Messages: VoiceClub’s messaging system centers on voice messages, allowing users to send audio messages to their contacts or groups.
- Real-Time Translation: To bridge language barriers and promote inclusivity, VoiceClub offers real-time translation for conversations in multiple languages.
Key Features Used:
- Journey Designer
- Push Notifications & in-app
Company’s Objectives
For VoiceClub, it all boils down to retention.
Very early on, the team figured out that if you want to build a platform that lasts for a very long time and actually has a meaningful impact, you need to have retention as your north star metric.
Earlier, the team used multiple other platforms but wasn’t able to interact with its users the way they wanted to. And, so, upon exploring, they found WebEngage.
Their company-level objectives were as follows:
- Increasing click-through conversions
- Increasing the amount of calls and texts on the platform
- The long-term goal was to have a very high-retention platform
- Week 4 or Week 5 retention rate to flatline at a minimum of 30%
VoiceClub’s Challenges In Driving The Objective
On the company front, since talking to strangers is a delicate topic, the team struggled to encourage users to talk to someone since people don’t prefer opening up unless they’re going through something.
The main challenge that VoiceClub faced was user engagement, retention, and monetization on the platform. The key issue was getting users to add money twice on the platform:
- Better User Onboarding and First Impression: VoiceClub observed that users who added money for the first time had a better understanding of the platform and its value. However, the challenge was to make this initial experience compelling enough to encourage users to explore further.
- Monetization Strategy: The platform’s model relied on users paying to access its features and benefits. To retain users, it was crucial to convince them of the platform’s value proposition and encourage repeat payments.
- User Retention: VoiceClub noticed that users who paid a second time were more likely to remain engaged and retained as long-term users. The challenge was identifying how to motivate users to make that second payment.
- Perceived Value: VoiceClub needed to demonstrate the actual benefits and value that the platform provided to users. Convincing users that their second payment would be worth it was a key part of the challenge.
- User Engagement: Encouraging users to explore and engage with the platform’s features was essential. Users needed to see how the platform benefited them, which required effective communication and user education.
- Retention Strategy: Developing and implementing a strategy to improve user retention by addressing the challenge of getting users to pay again was critical.
Why Did VoiceClub Pick the WebEngage Startup Program (WSP)?
The audio-platform team appreciated WebEngage for honoring the association with its tenacity and its perseverance.
Moreover, with the WebEngage Startup Program, VoiceClub could leverage the WebEngage dashboard and platform for free, allowing the team to experiment with all its features.
The Retention Game
“Day-one retention is a must because nothing else matters at the end of the day.”
As Paraag Mishra, co-founder, rightly says, “You might grow to acquire a billion customers and activate a hundred thousand of them, but it’s futile if you can’t bring them back.”
To enable this sentiment to have the platform’s users come back is why VoiceClub picked the WebEngage Startup Program.
Results?
To know more about how Startup Campus managed to achieve its objectives, download the detailed Impact Story 🔽.
To begin your journey with the WebEngage Startup Program, apply now.
