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Thought Leadership

6 Mins Read

Holiday Season Shopping Trends: Insights Into Consumer Behaviour & Purchase Triggers

As festive shopping evolves, brands that can balance emotional engagement, strategic discounts, an...

9th January, 2025

Interviews

10 Mins Read

Brands Are Realising Underutilised Market Tools’ Potential & Are Turning To Solutions Like WebEngage To Unlock Opportunities: Ankur Gattani

India, more than other markets, faces challenges in navigating the increasingly complex market tool...

9th January, 2025

Thought Leadership

2 Mins Read

The Year in MarTech and Outlook 2025: Ankit Utreja, Co-Founder and CTO, WebEngage

Reflecting on 2024, Ankit Utreja, Co-founder & CTO, WebEngage says, “2024 has been a pivo...

20th December, 2024

Press Release

3 Mins Read

flynas and WebEngage Take Flight Together for Superior Customer Experience

Saudi Arabia’s leading low-cost airline flynas embraces pioneering AI-powered marketing automa...

10th December, 2024

Interviews

4 Mins Read

Martech’s True Value is in Playing the Long Game

By Hetarth Patel, Vice President – Growth Markets (MEA, Americas, APAC), WebEngage Businesses toda...

30th October, 2024

Interviews

5 Mins Read

WebEngage’s Hetarth Patel on Navigating the Future of Customer Engagement

Patel shares how businesses are leveraging omnichannel strategies, AI-driven solutions, and hyper-p...

5th December, 2024

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