Strategic partnership will enable a shift from generic campaigns to data-led, personalized content

Mumbai 6th/7th October, 2025 : WebEngage, a leading SaaS provider of Customer Data Platform and Engagement products, has announced a strategic partnership with SaffronStays, India’s leading luxury vacation home brand, to elevate the guest experience. The partnership aims to increase SaffronStays ROI, thereby enhancing user experience with timely, personalized conversations that make planning seamless and unforgettable for the guests.

WebEngage will enable SaffronStays to deliver personalized communication at scale, optimize revenue attribution, and streamline automated journeys across channels such as WhatsApp, email, and on-site messaging. Furthermore, by leveraging geo-location, customer preferences, and event-driven data, WebEngage will deliver highly targeted and personalized engagements. WebEngage will also enhance context-rich engagements that reduce drop-offs, increase repeat bookings, and build lasting customer loyalty. 

“At SaffronStays, our mission has always been to bring warmth, trust, and seamlessness to every guest experience. While our homes reflect the heart of Indian hospitality, our foundation has always been tech-first. Partnering with WebEngage allows us to marry this warmth with cutting-edge martech capabilities enabling us to listen better, respond smarter, and anticipate what our guests need before they even ask. We expect WebEngage’s platform to help us scale faster by driving a 40% annual uplift in direct reservations, reducing dependency on third-party channels, and enhancing cross-sell of our 400+ curated luxury villas and estates. Ultimately, our goal is to convert one in three guests into repeat customers by leveraging personalized recommendations, timely offers, and data-driven engagement ensuring every guest journey feels as personal and effortless as staying in their own home.” said Devendra Parulekar, Founder, SaffronStays

Commenting on the partnership Ankit Utreja, Co-founder & CTO, WebEngage said, “We are thrilled to partner with SaffronStays to help them engage their customers in a meaningful manner and achieve business impact. By integrating advanced engagement strategies, we’re helping them create meaningful connections that drive customer satisfaction and loyalty. Through data-driven journeys, automated triggers, and omni-channel engagement, SaffronStays can now deliver timely and relevant conversations that enhance the guest experience.”

With WebEngage, SaffronStays can optimize customer engagement and revenue growth through:

• Revenue Tracking & Smarter Segmentation: Gain precise insights by tracking revenue across journeys and leverage advanced segmentation to target users based on behaviour, preferences, and intent.
• Omnichannel Orchestration: Deliver seamless experiences across all channels, including email, SMS, WhatsApp, and more, ensuring a connected customer journey with timely nudges that drive high-intent actions.
• Personalization: Tailor communications in real-time using user context, preferences, and predicted behaviour, creating highly relevant experiences that engage and convert individual customers.

Beyond personalization, this collaboration will help SaffronStays to bridge the entire customer journey from browsing to rebooking while driving higher conversions and ensuring a seamless, friction-free experience that turns more users into loyal, repeat customers.

About WebEngage: 

WebEngage is an advanced Customer Data and Engagement Platform that helps consumer brands engage and retain their customers to achieve higher lifetime value and marketing ROI. The product stack includes a robust customer data and analytics platform – unifying data across silos, the best-in-class engagement layer with a multi-channel journey builder, and a personalization engine that helps boost conversion for all channels, including the web and mobile apps.

Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is used by 850+ consumer brands across India, the Middle East & Africa, Latin America, and Southeast Asian markets. The roster across E-Commerce,  Online Travel,  Financial Services, Automobile, CPG and CPD verticals includes customers like Unilever, Airtel, Myntra, Sony, Groww, Acko, Spinny, Arabian Oud, Shoppers Stop, The Sultan Center, Reliance General Insurance, FlyNAS, Tata Motors, Eureka Forbes, CIPLA, Metro Brands, Yatra, PFI Mega Life, etc.

For more information about WebEngage, visit https://webengage.com

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