Sonia Notani is the CMO of IndiaFirst Life. She spearheads the company’s Marketing, Product, Customer Experience, PR, Strategic Alliances, and Direct & Digital Sales functions. She has made it into the world-renowned Fortune magazine’s “40 Under 40” 2019 listing, acknowledging India’s brightest business minds. She has also been named among the ‘Super 30’ – CMO Honor Roll by IAMAI and iProspect in 2019 to recognize her contribution towards charting the course of IndiaFirst Life’s brand journey. ASSOCHAM has recognized Sonia’s contributions to the Indian life insurance space with the “Women Leader in Insurance – CSO” award. In her previous stints, Sonia has worked with Aditya Birla Group, Citibank, Reliance, and KPMG. With extensive expertise in the BFSI space, Sonia joined IndiaFirst Life in 2009.