In this episode of the State of Retention Marketing podcast, Mohammad Al-Khalili, Co-founder of ClearGrid speaks with Ankur Gattani, the Chief Growth Officer of WebEngage, where he dives deep into how ClearGrid is reimagining the traditional debt collection landscape through technology and empathy. With digital lending rapidly evolving, they identified a glaring gap in the collections space, and seized the opportunity to build a next-gen, tech-enabled infrastructure. ClearGrid’s approach is rooted in AI and automation, aiming to replace confrontational tactics with empathetic, efficient, and omnichannel strategies. The focus is not just on collecting payments, but on understanding borrower intent and distress, tailoring journeys based on language, default reasons, and preferred channels. A standout aspect of the conversation is how ClearGrid has developed proprietary AI voice engines capable of adapting to dialects like Arabic, along with real-time voice-to-voice monitoring that assesses tone, empathy, and compliance. The system continuously learns and optimizes based on borrower behavior and responses. Mohammad also highlights their willingness to pursue low-ticket delinquencies, which traditional agencies often ignore, and how their on-premise deployment options ensure regulatory compliance and data security—critical for sensitive financial institutions. The use of tools like WebEngage allows seamless orchestration of outreach across SMS, email, and calls, while custom-built CRM components enhance internal workflows. With a $300Mn portfolio handled in just one year, ClearGrid is proving that empathy can be a core business strategy, not just a soft skill. ClearGrid isn’t just solving a problem, they’re giving debt collection a complete reputation makeover.

Episode 59
In this episode of the State of Retention Marketing podcast, Mohammad Al-Khalili, Co-founder of ClearGrid speaks with Ankur Gattani, the Chief Growth Officer of WebEngage, where he dives deep into how ClearGrid is reimagining the traditional debt collection landscape through technology and empathy. ClearGrid's approach is rooted in AI and automation, aiming to replace confrontational tactics with empathetic, efficient, and omnichannel strategies. ClearGrid isn’t just solving a problem, they’re giving debt collection a complete reputation makeover.

57 mins
About the episode
Navigate through the chapters
00:00
-
Introduction
05:15
-
The Beginning of ClearGrid
06:45
-
ClearGrid’s Contribution to The Debt Collection Industry
08:10
-
The Lender, The Borrower And The Collection System
11:00
-
Consumer Experience And Support Provided
14:07
-
Cost Vs. Performance
15:20
-
Understanding The Consumer And Empathy
17:50
-
Human Intervention And Technology
18:40
-
Technology Stack And Challenges
21:08
-
Data And Compliance
22:18
-
AI And Tools
23:00
-
Consumer Base And Demographics
25:15
-
Consumer Behavior, Derived Attributes And AI
29:15
-
ROI, Metrics And Channels
30:45
-
Engagement, Automation And Infrastructure
34:40
-
The Philosophy Behind The Business
36:20
-
Geographic Expansion
37:45
-
Consumer Reaction
42:10
-
Problem Solving
44:10
-
Understanding The Industry
46:40
-
Brand Building, Success And Customer Satisfaction
53:10
-
Anecdotes And Handling Disputes
56:10
-
Conclusion
About the speaker

Mohammad Al-Khalili
Co-Founder and Chief Growth Officer at ClearGrid
Mohammad Al-Khalili is a dynamic entrepreneur and seasoned growth strategist known for launching, scaling, and transforming high-impact ventures across the MENA region. With a strong foundation in accounting and finance from Cardiff University, his career blends analytical rigor with a visionary mindset, making him a formidable force in the startup ecosystem. He is the Co-Founder and Chief Growth Officer at ClearGrid, where he spearheads strategic growth and operations, driving innovation in the debt collection industry through data-driven solutions and the company ethos of empathy. His work centers on building customer-centric funnels, harnessing performance marketing, and deploying scalable automation systems that drive measurable business impact. Prior to ClearGrid, Mohammad held leadership roles at several top-tier startups. Mohammad’s skill set spans marketing management, annual planning, and cross-functional leadership. He excels in aligning growth hacking strategies with scalable business systems, leading both B2B and B2C teams with a focus on execution and performance. A passionate builder and operator, Mohammad is committed to unlocking growth, inspiring teams, and setting new industry benchmarks through innovation, collaboration, and data-first thinking. Whether launching new markets or driving product-led growth, Mohammad brings a rare mix of creativity, operational sharpness, and a deep understanding of consumer behavior. His marketing strategies are built on empathy, experimentation, and impact, enabling ventures to break through noise and scale with purpose.
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