Episode 55

Stealing Money Plant to Scaling D2C

In this episode of ‘The State of Retention Marketing’ Podcast, WebEngage’s Priyam Jha has an insight-packed interaction with Ugaoo’s Founder Siddhant Bhalinge about the brand’s inception story, their evolution in the DTC space, customer lifecycle and retention strategies. Siddhant shares information about the types of customers who make the best plant buyers and explains their customer onboarding process in great detail.

47 mins

About the episode

In this episode of ‘The State of Retention Marketing’ Podcast, WebEngage’s Priyam Jha has an insight-packed interaction with Ugaoo’s Founder Siddhant Bhalinge about the brand’s inception story, their evolution in the DTC space, customer lifecycle and retention strategies. Siddhant talks about how they faced skepticism about online plant delivery and overcame it by innovating packaging, shares information about the types of customers who make the best plant buyers and explains their customer onboarding process in great detail, and touches upon valuable data points. Siddhant ends the conversation with the company’s future plans in the retention and personalization space, and tells us about potential consumers who they are planning to target. This is an enthralling conversation for marketers, plant lovers and general content watchers alike.

Navigate through the chapters

00:00:00:00

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Introduction

00:03:41:00

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Evolution of the industry

00:05:56:00

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Ugaoo’s initial online journey

00:07:52:00

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The DTC boom

00:13:07:00

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Customer base

00:15:35:00

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Customer life cycle

00:19:06:00

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Customer acquisition and segmentation

00:23:04:00

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Bestsellers in the category

00:24:40:00

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Interventions in the user journey

00:30:51:00

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Maximizing CLTV and brand journey

00:34:43:00

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Personalization and personas

00:38:25:00

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Marketplaces and quick commerce

00:42:12:00

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Marketing and engagement channels

00:43:21:00

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Martech stack

00:45:50:00

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Conclusion

About the speaker

Siddhant Bhalinge

Founder and CEO of Ugaoo

Siddhant Bhalinge is the founder and CEO of Ugaoo, a prominent home gardening company. In 2015, he established Ugaoo with the vision of making gardening accessible and enjoyable for urban dwellers in India. Under his leadership, Ugaoo has become a trusted brand, offering a wide range of indoor and low-maintenance plants, gardening tools, and accessories. The company is recognized for its commitment to quality and innovation. Ugaoo has adopted a strong digital-first marketing approach to establish itself as a leading brand in the home gardening space. Siddhant’s efforts have played a pivotal role in reconnecting urban Indians with nature, fostering a greener and more sustainable lifestyle. His customer-centric strategies, focus on education, personalization, and convenience has made Ugaoo a go-to brand for modern gardeners. Siddhant Bhalinge has developed Ugaoo’s customer-oriented strategies by deeply understanding the needs of urban gardeners and focusing on convenience, education, and engagement. Siddhant recognized that many urban consumers love plants but struggle with maintenance, lack of knowledge, and access to quality gardening supplies. Ugaoo addresses this by offering low-maintenance plants, easy-care guides, and high-quality gardening tools tailored for beginners and experienced gardeners alike.