From Stands to Screens: Personalizing ICC Cricket World Cup Moments
The ICC Cricket World Cup (CWC) 2023, a $2+ billion opportunity, should be a case study for all marketing professionals around the world. Yes, the ICC World Cup is a historic event in the world of sports, but for India, cricket is a grand celebration that unites the nation, transcends state borders, and celebrates cultures. […]
Deep-Dive into AI/ML to Enhance Customer Engagement
“Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer.The business landscape today is hyper-competitive. Customer engagement is the most critical factor in determining a company’s success. Engaged customers are a source of direct revenue and advocates for […]
Simplify Retention & Boost Customer LTV For Your Insurance Business
The insurance tech space is one of the fastest-growing sub-segments in the insurance market, progressing at a CAGR of 8%. With 59 brands operating in the same field, the competition to win customers is fierce. Each day, brands are pushed to figure out newer ways to find customers with higher LTV – spending lakhs on […]
A Lion’s Share: Insurance Marketing CRO Strategies For A Bigger Piece Of The Market
Even insurers aren’t insured against a bad customer experience. Out of every 100 customers that visit an insurance website, less than 80 of them fill out a form for a quote (if you’re lucky), 15 reach the policy form-fill stage, and only 2 to 3 sign up for a policy. A 3% conversion is alarming, […]
Thriving Amidst Disruption: Digital Transformation’s Crucial Role in Insurance
A millennial customer wants to purchase a health insurance policy. Like most customers of this age, this customer begins their search online. Shall we see what they encounter? While the website of this veteran insurer offers customers some basic information about the product, it lacks any other tools, such as a chatbot or personalized pages, […]
WhatsApp’s Influence on Healthcare: Delving into 10 Trailblazing Use Cases
Who would have thought that one day people would be interacting with their doctors over text messages? Gone are the times when you had to visit the doctor’s office to make an appointment, now, you can directly make an appointment on your mobile phone. In an era where everything is finding its place on the […]
Cracking the Code: Segmentation and Personalization Strategies in Telecom
The telecommunications industry is a behemoth that supports the foundation of contemporary communication and network infrastructure. The significance of the telecom industry is growing with the globalization of our society. However, finding and keeping customers is a major challenge for telecom companies in this era of intense competition and rapid technological advancements. The success of […]
8 Ways To Use Funnel Analysis Data For User Engagement In Payment Companies
India’s homegrown payment apps have reshaped the mindset of consumers so drastically that even for the smallest of transactions, a payment app is used. From your daily dose of chai to a lip-smacking plate of dumplings, India has gone digital. The value of instant digital transactions in India last year was far more than in […]
From Sign-up to Success: How to Maximize Your Activation Rate
In this fast-paced digital era, businesses across various industries are striving to achieve sustainable success and boost revenue. A key metric in the process begins with a business’s activation rate. Before we delve into the nitty-gritty, let’s understand why activation rate is a vital metric for businesses. Activation rate represents the percentage of new users […]
The Art of Smart Content Creation: Introducing Generative AI to Boost Campaign Effectiveness
As technology reshapes industries, one groundbreaking advancement has captured the spotlight: generative artificial intelligence. With its ability to create original and compelling content, generative AI has become a game-changer for marketers. AI empowers marketers to deliver personalized experiences at scale and drive customer engagement. According to Hubspot, generative AI provides unique opportunities for personalization and driving customer […]
