Broadening The Horizons | New Formats and Enhancements for Push Notifications
With the steep boom in mobile-first marketing in the nascent years, the need to have a best-in-class mobile marketing strategy is more important than ever. And at WebEngage, we understand the pivotal role push notifications play in driving user engagement, and we’re thrilled to announce a layout that takes your messaging strategy to a whole […]
Hitting The ‘Rewind’ Button
You just can’t ignore data anymore. It is the only objective force in a subjective marketing world. Data is being beamed everywhere. If you know how to catch and wield it, I guarantee it’ll put you ahead of the curve. Initiatives like Spotify Wrapped famously demonstrated an impressive display of first-party data by giving their […]
10 AI-Driven Marketing Strategies to Skyrocket Productivity
Marketing has always required immense creativity and innovation. In the digital age, this is even more so, as marketing professionals must compete with many other sources of distraction to grab the customer’s attention. Therefore, they constantly seek new ways to optimize their strategies, boost productivity, and achieve remarkable results. In this scenario, Artificial Intelligence (AI) […]
Sweet Success: How Marketing Automation Powers Valentine’s Day Campaigns
Introduction The Valentine’s season is steeped in the rich traditions of celebrating love in its myriad forms—be it the unconditional love for pets, the passion for gastronomy, the timeless romantic love, the celebration of queer love, or the camaraderie of friendships—presents an unparalleled opportunity for marketers to connect with a broad spectrum of audiences. Central […]
Campaign Lifecycle | An App Personalization Gamechanger
Standing out from the crowd is a constant challenge for every marketer. With a mobile-first audience in 2024, it’s not just about sending messages; it’s about sending them at the right time, in the right sequence, and ensuring that each interaction adds value to the user experience. App personalization has emerged as a game-changer, allowing […]
10 Campaign Mistakes You’re Making in a Hospitality Business: Marketing 101
In today’s ever-evolving world, marketing has transcended its traditional role of merely communicating what your hospitality business offers to a market. It now revolves around the intricate art of providing value to diverse customer segments. This paradigm shift has made marketing in the hospitality industry more complex than it may seem at first glance. In […]
App Personalization: Give Your Users a Holistic Experience
In 2024, a user’s expectation for personalization goes above and beyond. Especially for a mobile-first audience. Global mobile phone users were estimated to be 6.8 billion in 2023 and will only grow from here. This is why ensuring the highest level of personalization is imperative. It not only gives you an edge over your competitors […]
A Year-In-Review: 2025 Marketing Highlights
Spotify conjured one of the biggest year-end marketing craze – the wrap! From music to marketing, we can’t go on without reflecting on the year that was. So here we are – with our version of the most compelling marketing trends of the year and how WebEngage played a role in it. At the start […]
AI-Powered e-Commerce: The Top 10 Applications to Increase ROI
The AI-enabled eCommerce market size is estimated to reach $16.8 billion by 2030. Additionally, customer-service analytics is AI’s most common use case in marketing and sales. 57% of all respondents in emerging economies claim to have adopted AI. In recent times, the transformative influence of Artificial Intelligence (AI) and Machine Learning (ML) in e-commerce has […]
Journey Beyond Marketing: 10 Transformative WhatsApp Use Cases for OTAs
In an era wherein every service can be accessed digitally, the way we travel has fundamentally changed. Gone are the days of paper tickets and hours spent planning at a travel agency. Now, the world of travel fits neatly into the palm of your hand, accessible with just a few taps on your smartphone. As […]
