About Sulekha
Sulekha is a leading digital platform for local service businesses in India. It helps over 20 million users to choose from 50,000+ service professionals across 200+ categories. Sulekha was founded by Satya Prabhakar in 2007 and lists professionals from 40+ Indian cities. The platform focuses on expert services clustered around home, life, and self – and aims to provide a customized experience based on every user’s need. Using technology and domain intelligence, the platform seeks to understand the users’ needs in detail and matches them to verified service professionals.
Adopting the right marketing automation platform that meets Sulekha’s expectations
To deliver exceptional user experiences and thoroughly engage with its users, the Marketing team at Sulekha decided to adopt WebEngage’s marketing automation platform to:
- Minimize its tech dependency
- Automate its user engagement and retention efforts
Goals
- Deliver best-in-class user experiences
- Increase the number of returning users on Sulekha’s brand properties
Challenges
- Tracking user behavior in real-time
- Automating the user engagement process
- Reaching out to the users in a timely and personalized manner
Solution
The Customer Success team at WebEngage understood Sulekha’s challenges and suggested the Marketing team at Sulekha to use API calls and effectively engage with the daily users visiting the portal. This was to make sure that the user engagement process is completely automated and hassle-free. The solution enabled Sulekha to send highly contextual and timely engagement campaigns to its users.
Results
Sending data-backed, hyper-personalized communication by seamlessly integrating with a third-party tool – SheetLabs and using the Call an API feature on the WebEngage dashboard has helped the Marketing team at Sulekha to up its user engagement game and increase its revenue.
