Ajit Singh
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Content Marketer, Webengage
Ajit is a Marketing Manager at WebEngage. He is a power user who writes about marketing automation and everything about the customer engagement sphere. He previosuly worked as a Digital Marketing Executive at Zepo.in
Articles by Ajit Singh
5 Mins Read
27th October, 2017
A quick analogy
Let’s understand WebHook with an example. Imagine that someone pressed the tim…
8 Mins Read
24th October, 2017
As a permission-based medium, it has an average CTR of 4-8x to that of email. In fact, a solid push …
17 Mins Read
14th September, 2019
A cohort is a group of users experiencing a common event within the same time period. And a cohort a…
5 Mins Read
29th May, 2017
Table Of Contents:
1. E-commerce
2. OTA (Online Travel Agency)
3. BFSI
So far email had been the mos…
13 Mins Read
27th February, 2017
Table Of Contents:
Why do B2B and B2C have different marketing automation platforms?
Channels
Data
…
10 Mins Read
20th January, 2017
On the face of millions of user triggered events on the website and app per hour, the only way to in…
