Ananya Nigam
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Senior Manager – Product Marketing, WebEngage
Ananya is a marketing professional with nearly 4+ years of experience, recently having transitioned into the SaaS industry. Fueled by a passion for product, she excels in demystifying features to enhance user adoption. Beyond her professional endeavours, she enjoys cooking (almost as much as eating) and reading Fiction.
Articles by Ananya Nigam
5 Mins Read
25th October, 2024
With the festive season around the corner, it’s the perfect time for brands to enhance engagem…
5 Mins Read
15th October, 2024
One tool that stands out if you want to better understand your customers and improve retention is th…
4 Mins Read
26th September, 2024
If you’re a WebEngage customer, you already know we are committed to tearing down data silos. In lin…
6 Mins Read
23rd August, 2024
Imagine the excitement your customers feel when they receive a notification that an item they’…
5 Mins Read
12th August, 2024
For years, businesses have relied on SMS to reach their customers. While effective, SMS has its limi…
6 Mins Read
19th July, 2024
Imagine having a direct line to over 2.7 billion potential customers, with 98% of your messages bein…
