Harshita Lal
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Product Marketing Manager, WebEngage
Harshita is a product marketer with a knack for storytelling, sharp communication, and positioning products for success. With 4+ years of experience, she excels at bridging the gap between brands and their audiences. Outside work, she’s all about discovering new cafés, travel destinations, and binge-worthy shows.
Articles by Harshita Lal
7 Mins Read
22nd February, 2023
As marketers, we want to deliver contextual messages so users can derive value from such communicati…
11 Mins Read
17th November, 2022
In the modern world of user experience, it isn’t easy to imagine a life without apps, push not…
5 Mins Read
9th November, 2022
In-app notifications are short and informative messages users receive when they open an app. They he…
5 Mins Read
18th July, 2022
Email is an evergreen channel of engagement. With time, it has evolved to accommodate newer and more…
