Latest Blog
4 Mins Read
15th April, 2025
The A/B Testing Fallacy: Are You Seeing the Full Picture?
A/B testing has been the gold standard for…
4 Mins Read
4th April, 2025
As CMOs, we’ve grown accustomed to relying heavily on analytics platforms like Google Analytic…
5 Mins Read
24th March, 2025
Over the past decade, I’ve observed two clear trends: competition in the retail industry has become …
8 Mins Read
17th March, 2025
Not too long ago, a warm greeting at the bank entrance or a face-to-face meeting with a representati…
7 Mins Read
10th March, 2025
TL;DR:
Take an insights-led approach this Ramadan:
Time push notifications around Suhoor and Iftar…