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8 Mins Read
18th December, 2024
You’ve likely noticed a small red dot or a number perched on an app icon on your phone—a little nudg…
6 Mins Read
12th December, 2024
For marketers in the B2B SaaS world, automation is everything. In fact, 74% of marketers agree that …
6 Mins Read
11th December, 2024
Imagine you’re running a D2C fashion brand using tools like WebEngage, Instagram Ads, and LinkedIn. …
8 Mins Read
5th December, 2024
Introduction:
Demographics can only take you so far — they tell you who your customers are but not w…
10 Mins Read
2nd December, 2024
Behavioral segmentation is a marketing strategy that divides consumers into groups based on their be…