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24th January, 2024
In the ever-evolving digital marketing landscape, a seismic shift is underway as Google finally anno…
- Customer Retention, Omnichannel Marketing
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Introduction
Almost any interaction with customer touchpoints leads to the creation of valuable data…
- User Engagement
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With the holiday season upon us, the world is buzzing with activity. From festive promotions by bran…
- Company Updates
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Spotify conjured one of the biggest year-end marketing craze – the wrap!
From music to marketi…
- Customer Retention
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I. Introduction
What is Loyalty?
The traditional concept of customer loyalty in retail revolves arou…

Dev Iyer
Diksha Dwivedi
Vanhishikha Bhargava
Surya Panicker
