Latest Posts
- Cross-Channel Engagement, Customer Experience, Customer Relationship Management (CRM), User Engagement
13 Mins Read
21st April, 2023
Introduction
It’s no secret that the Banking and Financial Services Industry (BFSI) h…
- Cross-Channel Engagement, Omnichannel Marketing, User Engagement
5 Mins Read
2nd May, 2023
In today’s rapidly evolving marketing landscape, brands are continuously seeking innovative m…
- Campaign Personalization, User Engagement
14 Mins Read
8th May, 2023
Tired of sending push notifications that disappear into the digital abyss, never to be seen or hear…
- Campaign Personalization, User Segmentation
8 Mins Read
12th May, 2023
Businesses heavily focusing on website personalization and not mobile app personalization are missi…
- Customer Retention
19 Mins Read
10th May, 2023
Introduction
Mobile marketers know that a lasting marketing or growth strategy does not end at a…

Diksha Dwivedi
Pankaj Vermani
Vanhishikha Bhargava
Surya Panicker