Latest Posts
- Cross-Channel Engagement
14 Mins Read
24th October, 2017
As a permission-based medium, it has an average CTR of 4-8x to that of email. In fact, a solid push …
- Conversion Rate Optimization
6 Mins Read
10th October, 2017
How Financial Services Companies can reactivate their Idle/Lost Users with the help of RFM Segmentat…
- Marketing Automation
5 Mins Read
1st May, 2018
Confessions of a Customer: “Why I usually abandon my cart”
Last Friday, while having dinner with my …
- Mobile Marketing
25 Mins Read
15th September, 2017
If you are in the email marketing business, you are under the constant pressure of having to think a…
- Cross-Channel Engagement
18 Mins Read
25th November, 2022
What Are Push Notifications?
Push notifications are on-screen clickable alerts delivered by an app o…

Ajit Singh
Sharath Byloli
Avantika Pandey
