Definition
Customer Lifetime Value is concerned with determining how much money can you expect to make from your average consumer, till the time of app uninstall, or in other words, cease to be your customer.
Customer Lifetime Value Formula
Customer Lifetime Value Calculator
Your Detailed Calculations:
Your Customer Lifetime Value is
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If you want to read more about Customer Lifetime Value along with other important audience metrics and understand how to calculate them with examples, checkout our blog on the Best Mobile App metrics.
Bonus Read – Every customer retention metric you need to track!