Editorial Resources
7 Mins Read
Entertainment Marketing Strategy for 2025: Strategies That Actually Work
Introduction Remember the last time you spotted your favorite brand in a Netflix show and thought, &...
8 Mins Read
What Are App Icon Badges, and How Can They Boost Your App’s Engagement?
You’ve likely noticed a small red dot or a number perched on an app icon on your phone—a little nudg...
6 Mins Read
Journeys vs Relays: Why You Need Both in Your Marketing Arsenal
For marketers in the B2B SaaS world, automation is everything. In fact, 74% of marketers agree that ...
6 Mins Read
Auto-Add UTM Parameters for Campaign Links: Simplify Tracking, Amplify Results
Imagine you’re running a D2C fashion brand using tools like WebEngage, Instagram Ads, and LinkedIn. ...
8 Mins Read
Psychographic Segmentation in Marketing: What It Is and How to Use It
Introduction: Demographics can only take you so far — they tell you who your customers are but not w...
10 Mins Read
What is Behavioral Segmentation, and Why Should Marketers Use It?
Behavioral segmentation is a marketing strategy that divides consumers into groups based on their be...
6 Mins Read
Refreshing Lists vs. Live Segments – A Marketer’s Guide to Smarter Targeting
As a marketer, keeping up with fast-changing user behaviors can feel like a never-ending task. Manua...
3 Mins Read
Personalization Made Easy: Latest Marketing Tools You Can’t Miss
Are you trying your best to make your customers feel seen and heard? We heard you loud and clear! T...
10 Mins Read
Innovative Christmas Marketing Campaigns to Spark Joy and Drive Sales
Introduction Christmas is a magical time for marketers—a season filled with opportunities to connec...
