RCS transforms your communications with rich, interactive features. Unlike traditional SMS, RCS lets you send multimedia messages, include buttons for quick actions, and personalize interactions. Boost user engagement with dynamic content like images, carousels, and forms directly in their messaging apps.
Product Releases
What’s new on WebEngage?
Explore the latest feature rollouts, product enhancements, SDK updates, UI/UX improvements and other critical updates designed to make your goals more achievable and your journey with WebEngage smoother than ever!
Release Categories
- August 2024
Introducing A New Channel Of Engagement – Hello, RCS (Rich Communication Services)!
- Campaign Orchestration
- Engagement Channels, RCS (Rich Communication Services)
- August 2024
Custom Recommendation API
This upgrade to our Recommendation feature gives you complete control over what your users see. Craft highly personalized product suggestions based on specific customer segments or behaviors, making your suggestions more relevant and engaging.
- WebEngage AI
- Hyper Personalization, Product Recommendations, Recommendations
- July 2024
Carousel Template For WhatsApp
Transform how you showcase products with our new Carousel template. Display up to 10 customizable cards in a smooth horizontal scroll carousel. Choose between images or videos to captivate your audience and make it easy for low-intent customers to explore your offerings.
- Campaign Orchestration
- WhatsApp Templates
- July 2024
Catalog Relays
With Catalog Relays, effortlessly send timely notifications by uploading your catalog updates. This feature connects your inventory changes directly with customer communications, ensuring your messages are relevant, engaging, and lead to enhanced campaign effectiveness.
- Campaign Orchestration
- Business Event, Catalog Relay, Relay
- July 2024
Customizable Call-To-Action Buttons For WhatsApp
Customize your CTAs more flexibly than ever, integrating various button types into your messages. This enhancement boosts your messaging impact and conversion rates by offering more control over how you guide users toward action.
- Campaign Orchestration
- CTAs, WhatsApp Templates
- June 2024
Event Export: Integrations
Effortlessly export events from WebEngage to Amplitude, Mixpanel, and AWS S3. Connect with simple credentials, set your export frequency, and choose your data type. Perform cross-platform analysis, data backup, custom reporting, and more. Let our integrations handle all your data needs!
- Customer Data Platform
- Event Analytics, Events, Integration
- June 2024
Data Management: Predefining Data Model
We’ve upgraded our data management system to ensure better data integrity. Now, events and attributes are categorized as either Flexible or Fixed. Choose the model that best fits your needs and streamline your data management process!
- Customer Data Platform
- Data Analysis, Data Management
- June 2024
AMP Support for More Email Service Providers
Exciting news! AMP library augmented with 3 more leading ESPs- AWS SES, Netcore, and Private ESP. Enjoy enhanced email capabilities across a broader range of platforms.
- Campaign Orchestration
- AMP Email, Email Service Providers (ESP)
- June 2024
FCM Migration Update
Google has deprecated the legacy FCM APIs and will discontinue their use after June 20th, 2024. So, we highly recommend you update the FCM credentials for all of your Android apps to HTTP v1 APIs.
- App Personalization
- Push Notifications
- June 2024
Separate Click Metrics For Push Notification Buttons
With this update, dive deep into button click distributions within push notifications. Analyze which buttons receive the most clicks, and optimize their placement and design to make sure your campaigns hit the mark!
- App Personalization
- Push Analytics, Push Notifications
- June 2024
Gamification Layout: Scratch Card
Elevate in-app engagement with our new Scratch Card template! Customize the template easily and create interactive experiences to captivate your users. Perfect for gamification or personalized offers, this portrait mode template ensures your campaigns are fun and effective!
- App Personalization
- In-app Gamification, In-App Templates
- June 2024
RFM: Export to Refreshing Lists
Say goodbye to manual updates! Export your RFM data to dynamic lists that refresh automatically based on your criteria. Keep your campaigns relevant and up-to-date with minimal effort—experiment and launch with ease!
- Analytics & Reporting
- Lists, RFM
- June 2024
RFM: New Filters Addition
Our RFM Analysis tool now features advanced filters for event attributes, user attributes, and segments. Tailor your data analysis with precision to target the right users and streamline your campaigns effortlessly.
- Analytics & Reporting
- Attributes, RFM
- May 2024
Catalog: XML Support
We’ve expanded our catalog upload options to include XML (RSS) format, which is available to all users with Catalog access. This allows you to upload XML catalogs up to 200 MB, whether one-time or periodic. Enjoy greater flexibility and efficiency in managing your data!
- WebEngage AI
- Catalog, Catalog and Recommendation
- April 2024
GIF Support for Push Notifications On Android
Add dynamic visuals to your messages. To enable this feature, update your app with our latest Android core SDK (version 4.13.0 or above). Compatible with Banner, Overlay, and Rating layouts, this update ensures a vibrant experience across all devices. Plus, it works with hybrid frameworks like Flutter and React.
- App Personalization
- Android, Push Notifications
- April 2024
JavaScript Support
Enhance your in-app notifications with JavaScript for dynamic, interactive experiences. The expanded 10,000-character HTML limit allows for greater creativity and customization, enabling you to deliver engaging content and personalized messages. This feature empowers developers to create rich, immersive notifications that captivate and retain users effectively.
- App Personalization
- In-app, In-app Gamification
- April 2024
Gamification Layout: Spin the Wheel
Create engaging, interactive experiences with ease using the new **Spin the Wheel** template. Just choose the template from the Layout Selection modal, customize the pre-set HTML, and you’re ready to go. This out-of-the-box solution also allows you to track user interactions seamlessly, boosting user engagement without added complexity.
- App Personalization
- In-app Gamification, In-App Templates
- April 2024
On Demand Events Personalization
Handpick the latest events that matter most for your personalization efforts, keeping your database focused and relevant. This feature ensures you store only essential data, delivering highly targeted and effective personalized messages.
- Analytics & Reporting
- Data Management, Events
- April 2024
Universal Control Group: Uplift
Isolate a control group from your campaign to precisely compare those who received the campaign and those who didn’t. Analyze unique conversions, revenue contributions, and overall order numbers across these groups. You can accurately gauge the uplift in critical metrics, empowering more informed marketing decisions.
- Campaign Orchestration
- Control Groups, Universal Control Group
- March 2024
Xiaomi Push Notification Service Update
Starting April 2, 2024, Xiaomi has discontinued its Mi Push service outside Mainland China. Xiaomi devices will now use Firebase Cloud Messaging (FCM) for push notifications. This change simplifies the notification system, aligning Xiaomi with global standards and ensuring consistent, reliable messaging for users worldwide.
- App Personalization
- Push Notifications, Xiaomi
