We’ve upgraded our data management system to ensure better data integrity. Now, events and attributes are categorized as either Flexible or Fixed. Choose the model that best fits your needs and streamline your data management process!
Product Releases
What’s new on WebEngage?
Explore the latest feature rollouts, product enhancements, SDK updates, UI/UX improvements and other critical updates designed to make your goals more achievable and your journey with WebEngage smoother than ever!
Release Categories
- June 2024
Data Management: Predefining Data Model
- Customer Data Platform
- Data Analysis, Data Management
- June 2024
Email: AMP Support for More ESPs
Exciting news! AMP library augmented with 3 more leading ESPs- AWS SES, Netcore, and Private ESP. Enjoy enhanced email capabilities across a broader range of platforms.
- Omnichannel Engagement
- AMP Email, Email
- June 2024
FCM Migration Update
Google has deprecated the legacy FCM APIs and will discontinue their use after June 20th, 2024. So, we highly recommend you update the FCM credentials for all of your Android apps to HTTP v1 APIs.
- Omnichannel Engagement
- Push
- June 2024
Push Button Click Stats
With this update, dive deep into button click distributions within push notifications. Analyze which buttons receive the most clicks, and optimize their placement and design to make sure your campaigns hit the mark!
- Omnichannel Engagement
- Push, Push Analytics
- June 2024
Gamification Layout: Scratch Card
Elevate in-app engagement with our new Scratch Card template! Customize the template easily and create interactive experiences to captivate your users. Perfect for gamification or personalized offers, this portrait mode template ensures your campaigns are fun and effective!
- App Personalization
- In-app Gamification, In-App Templates
- June 2024
RFM: Export to Refreshing Lists
Say goodbye to manual updates! Export your RFM data to dynamic lists that refresh automatically based on your criteria. Keep your campaigns relevant and up-to-date with minimal effort—experiment and launch with ease!
- Analytics
- Lists, RFM
- June 2024
RFM: New Filters Addition
Our RFM Analysis tool now features advanced filters for event attributes, user attributes, and segments. Tailor your data analysis with precision to target the right users and streamline your campaigns effortlessly.
- Analytics
- Attributes, RFM
- May 2024
Catalog: XML Support
We’ve expanded our catalog upload options to include XML (RSS) format, which is available to all users with Catalog access. This allows you to upload XML catalogs up to 200 MB, whether one-time or periodic. Enjoy greater flexibility and efficiency in managing your data!
- WebEngage AI
- Catalog, Catalog and Recommendation
- April 2024
Push Notifications: GIF Support for Android
Add dynamic visuals to your messages. To enable this feature, update your app with our latest Android core SDK (version 4.13.0 or above). Compatible with Banner, Overlay, and Rating layouts, this update ensures a vibrant experience across all devices. Plus, it works with hybrid frameworks like Flutter and React.
- Omnichannel Engagement
- Android, Push
- April 2024
JavaScript Support
Enhance your in-app notifications with JavaScript for dynamic, interactive experiences. The expanded 10,000-character HTML limit allows for greater creativity and customization, enabling you to deliver engaging content and personalized messages. This feature empowers developers to create rich, immersive notifications that captivate and retain users effectively.
- App Personalization
- In-app, In-app Gamification
- April 2024
Gamification Layout: Spin the Wheel
Create engaging, interactive experiences with ease using the new **Spin the Wheel** template. Just choose the template from the Layout Selection modal, customize the pre-set HTML, and you’re ready to go. This out-of-the-box solution also allows you to track user interactions seamlessly, boosting user engagement without added complexity.
- App Personalization
- In-app Gamification, In-App Templates
- April 2024
On Demand Events Personalization
Handpick the latest events that matter most for your personalization efforts, keeping your database focused and relevant. This feature ensures you store only essential data, delivering highly targeted and effective personalized messages.
- Analytics
- Data Management, Events
- April 2024
Universal Control Group: Uplift
Isolate a control group from your campaign to precisely compare those who received the campaign and those who didn’t. Analyze unique conversions, revenue contributions, and overall order numbers across these groups. You can accurately gauge the uplift in critical metrics, empowering more informed marketing decisions.
- Campaign Orchestration
- Control Groups, Universal Control Group
- March 2024
Xiaomi Update
Starting April 2, 2024, Xiaomi has discontinued its Mi Push service outside Mainland China. Xiaomi devices will now use Firebase Cloud Messaging (FCM) for push notifications. This change simplifies the notification system, aligning Xiaomi with global standards and ensuring consistent, reliable messaging for users worldwide.
- Omnichannel Engagement
- Mobile Marketing, Push, Xiaomi
- March 2024
Batched Relays
Batched Relays enhance traditional relays by allowing businesses to group multiple business events and trigger notifications at set intervals. This upgrade optimizes communication by reducing notification frequency and ensuring more organized, timely updates. It streamlines workflows and helps businesses stay informed without overwhelming their teams with individual alerts.
- Campaign Orchestration
- Batched Relay, Business Event, Relay
- March 2024
Engagement Score
This advanced tool helps you dive deeper into each customer’s interactions with your brand. Assign weightage from 1 to 5 to critical events basis their importance. Our system will then calculate a precise user engagement score on a scale of 1 to 10. Scores close to 10 indicate higher engagement, while scores closer to 1 indicate lower engagement.
- WebEngage AI
- Engagement Score, User Engagement
- March 2024
Paths: Add/Remove Rows
Explore niche user journeys by adjusting the number of rows in your Path analysis. By default, you’ll see 5 events, but you can add up to 20 rows to uncover uncommon Paths that may otherwise go unnoticed.
- Analytics
- Advanced Analytics, Path Analysis, Paths
- March 2024
Paths: Advanced Filters on Segment/List
Conduct Path analysis on specific segments or lists you’ve created. Focus on particular user groups to uncover how they interact with your platform, allowing for a more targeted understanding of user behavior.
- Analytics
- Advanced Analytics, Path Analysis, Segmentation
- March 2024
Paths: Split by Attributes
Break down events by specific attributes to get a detailed view of user behavior at each step. Each attribute split is treated as a unique event, offering deeper insights into how different user groups navigate your platform.
- Analytics
- Advanced Analytics, Path Analysis, Paths
- March 2024
Scheduled Emails
Stay updated effortlessly with scheduled email reports that deliver your dashboard data and pinned metrics directly to your inbox. This feature eliminates the need for frequent logins, ensuring you remain informed on key metrics and trends without disrupting your workflow, keeping your focus on decision-making and execution.
- Customer Data Platform
- Custom Dashboards, Dashboard, Scheduled Emails
