ALMO, a men's essential D2C brand, sees a 35% increase in the number of orders placed in six months with WebEngage

We would recommend the WebEngage Startup Program to startups who want to see sustainable growth. It is a great platform for people who want to connect actively with their customers in an ingenious and segmented way. The targeted marketing helped us achieve a rise in overall conversion and revenue. The onboarding process is smooth, and the Customer Success team is super helpful.

Author Photo

Chhavi Bhardwaj Kargaonkar
Co-founder at Almo

  • Industry:

    Direct-to-Consumer

  • Location:

    India

    Quick Facts

  • up symbol

    Increase in the Number of Orders Placed in Six Months

About ALMO

Launched in June 2020, ALMO caters to the urban Indian men with essentials aimed to provide comfort, function, and sustainability all at the same time. Almo aims to evolve into a one-stop destination for premium men’s essential needs. The D2C brand offers products and essentials that meet international trends, styles, and quality. To provide a seamless and memorable shopping experience to its users, Almo enrolled on the WebEngage Startup Program to power user engagement and retention.

What Was ALMO Trying to Achieve?

  • Encourage cart abandoners to complete their purchase.
  • Increase brand loyalty and Average Order Value (AOV).

Why Did ALMO Enrol into the WebEngage Startup Program?

ALMO was looking for a full-stack marketing automation platform that would help them accelerate their user engagement and retention efforts.

WebEngage holds experience driving growth for companies of all sizes: early-stage startups, mid-market brands, and enterprises. ALMO realized that the WebEngage Startup Program would be the right program to achieve its objectives and get a deeper understanding of user behavior – read cohorts on repeat purchases, retention rates, cart abandonment.

WebEngage in Action

Customers adding products to the cart but leaking out from the process of final check out is a common phenomenon in the e-commerce industry. Losing a customer at the point of purchase in the sales funnel is frustrating.

Almo didn’t get bogged down when they observed the same. They enrolled on the WebEngage Startup Program and leveraged the solid funnel analysis to dig into users’ behavior on the app and website. Here’s what they did:

  • Creating a checkout funnel to observe the behavior of high-intent users over different time frames.
  • Determining best time to send out cart abandonment campaigns and take corrective measures.
  • Retaining existing users and sending hyper-personalized reminders to cart abandoners.

Almo

Thus, they retained customers and increased their revenue with contextual re-engagement by tracking their user funnels and using the proper channels.

The WebEngage Effect

ALMO spiked its customer engagement and achieved a 35% rise in order placement. With WebEngage, the brand offered a memorable and personalized shopping experience to each customer. This helped them increase the number of purchases and successfully retain their existing customers. They were also able to drive the overall revenue, Average Order Value (AOV), and business growth.


Chhavi Bhardwaj Kargaonkar

Chhavi Bhardwaj Kargaonkar Co-founder at Almo

We would recommend the WebEngage Startup Program to startups who want to see sustainable growth. It is a great platform for people who want to connect actively with their customers in an ingenious and segmented way. The targeted marketing helped us achieve a rise in overall conversion and revenue. The onboarding process is smooth, and the Customer Success team is super helpful.


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