Launched in June 2020, ALMO caters to the urban Indian men with essentials aimed to provide comfort, function, and sustainability all at the same time. Almo aims to evolve into a one-stop destination for premium men’s essential needs. The D2C brand offers products and essentials that meet international trends, styles, and quality. To provide a seamless and memorable shopping experience to its users, Almo enrolled on the WebEngage Startup Program to power user engagement and retention.
What Was ALMO Trying to Achieve?
- Encourage cart abandoners to complete their purchase.
- Increase brand loyalty and Average Order Value (AOV).
Why Did ALMO Enrol into the WebEngage Startup Program?
ALMO was looking for a full-stack marketing automation platform that would help them accelerate their user engagement and retention efforts.
WebEngage holds experience driving growth for companies of all sizes: early-stage startups, mid-market brands, and enterprises. ALMO realized that the WebEngage Startup Program would be the right program to achieve its objectives and get a deeper understanding of user behavior – read cohorts on repeat purchases, retention rates, cart abandonment.
WebEngage in Action
Customers adding products to the cart but leaking out from the process of final check out is a common phenomenon in the e-commerce industry. Losing a customer at the point of purchase in the sales funnel is frustrating.
Almo didn’t get bogged down when they observed the same. They enrolled on the WebEngage Startup Program and leveraged the solid funnel analysis to dig into users’ behavior on the app and website. Here’s what they did:
- Creating a checkout funnel to observe the behavior of high-intent users over different time frames.
- Determining best time to send out cart abandonment campaigns and take corrective measures.
- Retaining existing users and sending hyper-personalized reminders to cart abandoners.
Thus, they retained customers and increased their revenue with contextual re-engagement by tracking their user funnels and using the proper channels.
The WebEngage Effect
ALMO spiked its customer engagement and achieved a 35% rise in order placement. With WebEngage, the brand offered a memorable and personalized shopping experience to each customer. This helped them increase the number of purchases and successfully retain their existing customers. They were also able to drive the overall revenue, Average Order Value (AOV), and business growth.