Arata is an Indian wellness brand founded by Dhruv Madhok and Dhruv Bhasin in 2018. The brand is committed to creating natural, vegan, plant-based, and chemical-free skin and hair care products for both men and women. Arata aims to replace harmful, carcinogenic products with natural and chemical-free alternatives. With this vision in mind, Arata focuses on building an honest personal care company offering trustworthy products made from the highest quality ingredients. Arata has become the first and only brand in India to receive the EWG-Verified Certification for its products.
Acquiring customers is super important but retaining customers is equally if not more important. When the customer comes in, sees a product, may or may not decide to buy the product there and then. It’s an opportunity that Arata wants to capitalize on. The wellness brand wants to retain customers, send them communications that are relevant to them based on products and offers they like. Arata also wants to identify the funnel leakages and ensure the customers complete their purchase journey. Below are the three main objectives that the brand aims to achieve.
- Boost new user conversion rate
- Reduce cart abandonment rate
- Improve lead generation rate
To achieve its objectives, the brand was facing various hurdles that it wanted to deal with. Below are the two main challenges that the wellness brand wanted to overcome.
- Increasing user engagement and retention
- Reducing funnel drop-offs
The team was looking to partner with someone who has a proven record of boosting retention-led growth via data-driven engagement across users’ lifecycles. After vetting a few marketing automation platforms available in the market, the team at Arata joined hands with WebEngage.
WebEngage in action
As the onboarding and integration processes were seamlessly completed, the Customer Success Manager (CSM) at WebEngage started working closely with the team at Arata to solve their challenges and help them meet their goals. The team was given a stepwise process for seamless execution.
Adnan AliE-commerce Marketing Manager, Arata
Using the WebEngage dashboard, we can now create automated shopper journeys based on how and when the shoppers engage with our website. We can execute and manage these campaigns without any tech dependency. Cart abandonment and repeat purchase campaigns have given us great results and continue to impact our bottom line.
The WebEngage impact
WebEngage has helped the brand in transforming the entire campaign implementation experience. Arata now has 90k Monthly Active Users (MAUs) and successfully carries out various shopper engagement and retention initiatives using the WebEngage dashboard. As a result, the wellness brand has witnessed an uplift in crucial growth metrics.