About BharatAgri
Siddharth Dialani and Sai Gole founded BharatAgri in 2017. Today, BharatAgri is India’s most trusted farming app, which works directly with the farmers. Bridging the gap between traditional agriculture and technology.
Using their mobile app, farmers can avail personalized advisory services. They can consult experts for soil testing, water testing, dynamic weather-based advisory, personalized crop calendar, and more.
Here’s how BharatAgri overcomes various farmer engagement and retention challenges and sees a 2X boost in Daily Active Users (DAUs).
Adopting the right retention platform that meets BharatAgri’s needs
The team at BharatAgri adopted the WebEngage Retention Operating System to offer personalized agricultural advisory services to farmers at scale.
Goals
- Engage and retain the farmers
- Boost free to paid subscriptions on the BharatAgri mobile app
Challenge
- Contextual engagement at scale
Solution
Event-based, contextual engagement campaigns
The Customer Success Managers at WebEngage suggested the teams at BharatAgri to have a unified view of its farmers. They achieved this using WebEngage’s Customer Data Platform (CDP).
A unified view of each farmer helps them understand the touchpoints and the actions that the farmers have performed on the mobile app.
After having a unified view of each farmer, they then created event-based journeys using the WebEngage Journey Designer. BharatAgri sends contextual communication to farmers in their preferred languages like English, Hindi, and Marathi. They do this across multiple channels using event-based journeys.
Results
The team at BharatAgri has been able to automate its user engagement initiatives and increase the number of paid subscriptions on the mobile app. BharatAgri continues to impact farmers’ lives with personalized agricultural advisory services and drive business growth.
