Edtech Company CollegeDekho’s Personalized Journey Lifts Application Funnel by 29X YoY
collegtedekho white logo
  • Industry:
    EdTech
  • Location:
    India

Quick Facts

  • down symbol

    Conversion in 2023–2024 with no personalization in place.

  • up symbol

    Conversion in 2024–2025 after implementing WebEngage’s personalization strategy.

  • up symbol

    Increase in course applications, driven by segmentation, automation, and contextual communication.

WebEngage has helped us materially improve user engagement for three important sections of the user journeys. It improved the conversion of students who fill application forms while the student counselors are assisting them. It helped re-engage students who had initially not shown in taking admissions. Webengage has also been working with us to identify anonymous user sessions into known leads.

Vipin Jain
CTO, CPO, CollegeDekho

About CollegeDekho

CollegeDekho is one of India’s leading higher education platforms, helping students navigate college discovery, entrance exams, and applications. With a vast product portfolio and 200M+ annual sessions, CollegeDekho connects student ambition with college admissions at scale.

The Problem at a Glance

  • Improve conversion from lead generation to application to enrollment
  • Reduce manual follow-ups with automated and optimization of user journeys, and with timely, personalized nudges
  • Re-engage users marked as “Not Interested”
  • Build personalized journeys across user intent, stage, and interest

Want to see how they did it?
👉 Download the full Impact Story (PDF) — or just keep scrolling to read it all below.

WebEngage In Action

Use Case 1: Re-Engaging ‘Not Interested’ Users with Lead Segmentation

CollegeDekho used WebEngage to build multi-stage journeys targeting users marked as “Not Interested.” Here’s how:

  • P0 – CAF Payment Failed
  • High-priority leads with failed payment attempts.
  • P1 – CAF Payment Pending
  • Users who initiated but haven’t completed payment.
  • P2 – Campus Visit Requested
  • Users showing high intent by requesting a campus visit.
  • P3 – Course Added to Cart
  • Engaged users who have added a course to their cart.
  • P4 – College Shortlisted
  • Users actively comparing and considering colleges.
  • P5 – Others
  • Broader segment to trigger AI-driven college recommendations based on behavioral data.

– CAF (Common Application Form)

Dual-Layered Personalization

CollegeDekho adopted a hybrid personalization strategy that leverages both user attributes and event-based data:

  • User-based: Name, location, and interest area
  • Event-based (via Catalog): Dynamic college names, brochures, placement stats, scholarship info triggered in real-time. The institute name was dynamically fetched based on the College ID linked to the user’s recent action.

CTA Personalization Campaigns included high-intent CTAs like:

  • Download Brochure
  • Placement Reports
  • Latest Updates from Selected Colleges
  • Scholarship Opportunities

This hybrid approach ensured relevance, context, and clarity at every step.

Use Case 2: Fallback Handling

WebEngage enabled unified fallback logic within journeys:

  • Email & SMS sent in the same campaign
  • Conditional logic auto-switched messages when college data wasn’t available
  • No manual drop-offs—just graceful transitions with personalized backups

Fallback Logic Example (Email)

{% if journey[“state-38”].api_data[“colleges”] and journey[“state-38”].api_data[“colleges”] | length > 0 %}
{% else %}
{% endif %}

Fallback Logic Example (SMS)

{% if journey[“state-240”].api_data[“colleges”] | length > 0 %}
If college data exists, SMS sent template id : 1107900000033100010
{% else %}
If college data does not exist, it outputs: 1107900000030000004
{% endif %}

Overall Impact

Results for collegedekho

From our Growth Consultant

“The 0.6% to 17.9% jump isn’t just a stat—it’s proof that user-centric, data-backed journeys work. CollegeDekho’s clarity and collaboration made this one of the most fulfilling partnerships we’ve had.”

Nikita Agarwal | Growth Consultant, WebEngage

TL;DR

If personalization still feels optional to you—this should change your mind:

CollegeDekho went from 0.6% to 17.9% application conversions in one academic year. No new product. Just better journeys.

Want to See What WebEngage Can Do for You?

👉 Explore More Impact Stories

👉Take a Demo Now

Vipin Jain

Vipin Jain CTO, CPO, CollegeDekho

WebEngage has helped us materially improve user engagement for three important sections of the user journeys. It improved the conversion of students who fill application forms while the student counselors are assisting them. It helped re-engage students who had initially not shown in taking admissions. Webengage has also been working with us to identify anonymous user sessions into known leads.

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