About uLesson
uLesson is a Nigerian education technology company founded by Sim Shagaya. The uLesson app features a comprehensive video library, live classes, homework help, multiplayer quizzes, mock exams, practice exams & timed quizzes, and a weekly parent report to provide a rounded learning experience. With a core curriculum video library, learners can study at their own pace and prepare for tests and examinations. uLesson teams up with expert tutors to provide more tailored teaching of analytical concepts. With personalized homework help, learners receive real-time answers to their questions from subject matter experts via live chat.
uLesson’s online assessment tools and weekly progress reports help families track their children’s progress to ensure academic success.
Mission
uLesson’s mission is to enable African learners to reach their maximum potential by making high-quality digital education services widely accessible.
Purpose
To prepare people for the opportunity to improve society through education.
Presence
The uLesson app is available in Nigeria, Ghana, Sierra Leone, Liberia, Gambia, Rwanda, Kenya, South Africa, Uganda, the United States, and the United Kingdom.
Their target audience is:
- Parents
- Learners in Grades 1 – 12
- School Administrators and Educational Administrators
- Education NGOs
Key Features Used
Company’s Objectives
- Consolidate all user data and marketing channels into one platform.
- Deliver contextual omnichannel messaging to engage users nudging them towards actions that drive value to the business.
Company’s Challenges In Driving The Objective
- No integrated customer engagement system
- Limited omnichannel engagement platforms
- There was no existing platform to consolidate user data, marketing, and events data in one place – There were multiple platforms used for user engagement and communications by the team, which the team was looking to reduce.
Why WebEngage
Using a user engagement and retention platform like WebEngage was important for uLesson since their objective was to encourage their users and nudge them toward actions that drive value to the business. So at each stage in the user’s lifecycle, once the user installed the app, the uLesson team needed them to register, engage, take a lesson, a quiz, and transact.
Moreover, since WebEngage is an integrated tool, a customer data platform, and a product engagement platform that can also consolidate PII data and help create custom events to track user activity on the website/app, the uLesson team found a holistic solution to get all their needs satisfied with one platform.
The Way Forward
The way forward for uLesson involves several key initiatives aimed at enhancing user engagement and driving growth. First and foremost, uLesson plans to implement App Personalization as a new feature. This addition will allow students to personalize their learning experience, tailoring it to their individual preferences and needs. By providing a more customized and adaptive platform, the team aims to offer a truly personalized education solution that enhances student engagement and learning outcomes.
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