Based out of Bengaluru, India, Happilo is a gourmet health food brand that strives to give its users one of the largest collections of dry fruits & snacks for a quick fix to mid-meal hunger pangs.
Their offerings include dry fruit & nuts, berries, several spreads, dry fruit bars, brittle nut mixes, trail mixes, and more. Happilo successfully delivers close to 1 million packs every month and has built a solid reputation by serving its customers with a premium range of healthy gourmet snacking options since 2016.
An FSSAI-certified company, the products have zero cholesterol and are gluten-free. Happilo products are available across all airport stores, e-Commerce platforms, modern trade & class general trade stores.
Key features used:
The Happilo team began by deploying WebEngage’s personalization stack on their platform. By incorporating & analyzing user attributes & behavior, the team enabled users to engage with them holistically, thereby giving them the optimal platform experience.
Website personalization – In-line
An in-line campaign (web personalization) enables you to create personalized experiences for your website for each user based on different custom events and user attributes.
Happilo’s Objectives & Challenges
The Happilo team onboarded WebEngage to increase its Customer Lifetime Value (CLTV) and reduce the Customer Acquisition Cost (CAC). Moreover, they wanted to achieve the following with WebEngage:
- Improve retention rate
- Improve repeat order frequency
Their challenges included:
- Lack of personalized & relevant content for users
- Low user retention rates
Happilo began integrating and running website personalization use cases to solve these challenges and achieve their objectives. Instead of building their website with codes and complex text stacks, they integrated all their data on the WebEngage platform.
By onboarding WebEngage, the Happilo team was able to achieve: