Glow and Lovely Careers, an EdTech platform for women, drives 11.22% course completion rate using WebEngage
About Glow & Lovely Careers Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) is a mobile platform set up to remove barriers for women to get quality career guidance, skills, and job opportunities. Whether someone’s a student or a job seeker, the platform helps women create their identity through education via […]
Toppr, India’s booming after-school learning app, witnesses 133% uplift in conversions through personalized campaigns
Industry Overview EdTech is one of the most flourishing startup sectors in India. It beholds a large addressable audience, growing investor interest, increasing paid subscriptions, and intense competition. A recent Google-KPMG report estimates the overall sector to grow 8x and reach $2 billion by 2021. The paid subscriptions are likely to reach 9.6 million with […]
How India’s largest math learning platform, Cuemath solves communication between parents – teachers – students
A major player in the Indian ed-tech ecosystem, Cuemath had relied on traditional ways for data consolidation and product communication. But changing market conditions and increasing user touchpoints made it necessary to adapt to a fresh, more comprehensive approach. When their product team approached WebEngage to identify potential opportunities, WebEngage’s Onboarding team recommended and developed […]
How Testbook uses multiple engagement channels through Journeys to re-activate its churning user base
Customer Profile Testbook is an Indian EdTech company that provides online exam preparation solutions to students preparing for competitive exams. The Objective Most businesses in the EdTech industry operate on a Freemium model i.e. offering the use of service or product free of charge but charging users for premium features, enhanced functionality or increased usage. Testbook […]
