Episode 14

Kutumb’s Journey in Community Building and User Retention

The business of communities has much to do with acquiring users and even more with retaining them. It takes a lot — from providing engaging features to creating a space for people to connect. Discover how Kutumb reached 0 to 10 million monthly active users in just 2.5 years! No points for guessing, retention was integral to this journey. Tune in now to know how.

1 hr 3 mins | 15 June, 2023

About the episode

In the 14th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, joins Vipul Allawadhi, Co-Founder of Kutumb App, to delve into the intricacies of retention within community apps. Tune in as they explore the significance of interactive features, relevant nudges, and captivating content in fostering user loyalty amidst a landscape of dialogue, discourse, and deep connections.

This episode promises profound insights for individuals interested in crafting effective retention strategies, optimizing acquisition channels, and measuring key growth metrics. Gain valuable knowledge not only about purpose-driven hiring but also about the transformation of offline conversations into online connections, all while leveraging the capabilities of MarTech.

Navigate through the chapters

01:23

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Vipul's Journey: Heart of Indian Communities

06:04

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Struggles to Success: Winning First Users

09:57

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Vanilla to Versatile: Community Features

13:16

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Measuring Retention from Day 1: Kutumb's Focus

15:27

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One to Many: Kutumb's Strategic Shift

20:02

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Kutumb's Short Feedback Loop with Founders

21:12

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Purpose-Driven Hiring: Kutumb's Expansion

24:17

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Kutumb's User Acquisition via Community Leaders

25:25

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Translating Offline Connections to Online Communities

30:03

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Kutumb's Continuous Evaluation for Growth

33:48

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Driving Growth: KPIs, Retention, and Communication

36:07

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Fostering Engagement: Acquisition to Retention

38:16

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Retention Metrics and Growth at Kutumb

41:30

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Factors Bringing Users Back to Kutumb

45:08

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Driving Engagement: Features, Nudges, Interactions

52:29

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User Engagement through Nudges and Content

55:38

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Nurturing Meaningful Community Interactions

59:41

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Expanding Reach and Deepening Engagement

About the speaker

Vipul Allawadhi

Co-Founder, Kutumb

Vipul Allawadhi, a graduate of IIT, Kharagpur embarked on his entrepreneurial journey with a strong background in product development. Immersed in the world of startups, Vipul honed his skills and expertise, eventually crossing paths with his co-founders during one such venture. Together, armed with their collective knowledge and experiences, they founded Kutumb. Vipul’s entrepreneurial spirit, coupled with his intuitive nature, sets him apart. Making product and marketing decisions comes naturally to him, showcasing his innate ability to navigate the intricacies of business. With a keen sense of intuition, Vipul effortlessly combines his product-oriented mindset with astute marketing strategies, contributing to the success of Kutumb.