In this insightful episode of The State of Retention Marketing podcast, Ankuris joined by Samriddh Dasgupta, a seasoned professional with over two decades of experience in brand building. Despite transitioning into a fractional CMO role in recent years, Samriddh’s commitment to candid expression remains unaltered.
Throughout the conversation, Samriddh fearlessly challenges prevalent norms in the industry. From critiquing the irrational exuberance often associated with Indian startups to dissecting the efficacy of VC-driven retention strategies, he leaves no stone unturned. His strong opinions serve as a catalyst for thought-provoking discussions, often stirring up healthy debates.
One of the focal points of our dialogue is the evolving role of a Chief Retention Officer (CRO) within organizations. Samriddh emphasizes the importance of empowering this position with the authority to influence decisions at the highest level. He delves into the complexities of agency partnerships, highlighting the need for a consultative approach rather than a purely execution-based dynamic.
Furthermore, we explore the intricacies of Return on Investment (ROI) expectations and key metrics in the retention landscape. Samriddh sheds light on the significance of human intervention in understanding customer behavior, advocating for a hands-on approach to data analysis and customer outreach.
As the conversation unfolds, Samriddh shares invaluable insights into how Indian brands can enhance their retention efforts. He identifies gaps in current strategies and offers pragmatic initiatives to bridge these divides effectively.
