Episode 56

Winning via trust led growth

WebEngage Director of Content, Events and Community, Harshit Manocha engages in an animated conversation with Director and Head of Marketing, Beepkart, Madan Kamath, where they discuss the current used two wheeler market, and how Beepkart is tackling the unique challenges and consumer behavior in this highly fragmented and unorganized category.

58 mins

About the episode

WebEngage Director of Content, Events and Community, Harshit Manocha engages in an animated conversation with Director and Head of Marketing, Beepkart, Madan Kamath, where they discuss the current used two wheeler market, and how Beepkart is tackling the opportunities, unique challenges and consumer behavior in this highly fragmented and unorganized category. Madan stresses upon the high demand for used two wheelers in India, and highlights various aspects of the demand-supply chain, pricing, consumer journey and trust issues in this interesting space. He speaks about the gaps in this category pertaining to the challenges of quality assurance and unrealistic price expectations, and how Beepkart is using data, interesting Martech features and personalization to deal with these issues. Madan throws light on consumer expectations, and the emotional aspect of every unique buyer’s purchase intent. Madan talks at length about consumer demographics and engagement strategies. All in all, a very eye-opening discussion, which will leave you fascinated.

Navigate through the chapters

00:00

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Introduction

03:07

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Consumer behavior

08:29

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Challenges in the category

09:41

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Consumer journey

12:52

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Demand and supply

17:27

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Customer engagement touchpoints and channels

24:32

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Digital touchpoints and discovery

27:42

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Conversion and purchase intent

29:54

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Post test drive consumer journey

31:34

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Martech stack and personalization

34:35

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Provisions for Sales executives and standardization

38:13

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Catalogue Expansion

40:16

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Electronic vehicles

43:17

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Consumer expectations, reseller market and anecdotes

53:46

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Partnerships

56:03

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Conclusion

About the speaker

Madan Kamath

Director & Head of Marketing, BeepKart

Madan Kamath is a seasoned marketing professional with over 17 years of experience across the personal care, beauty, and FMCG sectors. He has worked with leading brands like Hindustan Unilever and L’Oréal, contributing to impactful campaigns and product innovations. His expertise spans brand strategy, digital marketing, and scaling startup ecosystems. Currently, he heads marketing at BeepKart, where he’s driving growth and brand trust in the used two-wheeler market. Beepkart, under Madan’s marketing leadership, adheres to policies that ensure transparent and ethical operations. Through these strategic initiatives and policies, Madan Kamath has played a pivotal role in positioning Beepkart as a trusted, customer-centric platform in the used two wheeler market.