Leverage player emotions
to increase conversions

We deliver all our communications using WebEngage and I’m very much satisfied with the freedom the system gives in managing and executing my campaigns

Karolina D.
Marketing Automation Specialist, G2A.com

Grow your Ad-supported Online Games with us

Identify the true financial uplift

Identify the true financial uplift generated by every campaign

Optimize your campaigns towards better revenue by accurately attributing your campaigns with the revenue they are generating. This would help you put your dollars in campaigns with the most revenue generation potential, preventing a fruitless surge in your marketing expenditure.

Make more revenues

Make more revenues from your existing users through RFM analysis

Among the most effective tools to finding users who generate the most revenue for you is Recency, Frequency & Monetary (RFM) analysis. Through this, you can segment your users into various categories based on how recently they made a purchase, how many times and if they’re heavy spenders. This will help predict the likelihood of spend frequency for every gamer, guiding your campaign strategy towards increased revenues.

Reduce time to first purchase

Reduce time to first purchase through in-app purchase placements

Placing in-app pop-ups during crucial stages of the gameflow not only shortens the time to first purchase but also results in more revenues. This could be done based on multiple factors such as specific screens, particular screen data, time spent on a screen, total time spent, screens viewed, when more than 1 events are fired, etc.

Appeal to different user-personas

Diversify revenue streams along with growing your user base

With 64% of non-paying gamers willing to watch a video in return for in-game benefits, rewarded ads (which help monetize the casual and non-paying users through their time) can provide a unique opportunity to diversify revenue streams, grow your user base as well as have increased future potential of in-app purchase conversion.

Generate more ARPU

Generate more ARPU by keeping track of all the revenue-generating events

Boost your Average Revenue per User (ARPU) by keeping an eye on your user profiles and their purchase history, and accordingly nudge them towards revenue-generating events (additional purchases, ads, subscriptions, paid-for apps) through different communication channels.

Make the most of the features available on the WebEngage marketing automation platform

Multi-channel Engagement

Understand engagement trends across different categories, times of day and channels like Mobile Push, Email, WhatsApp, Facebook, SMS and more!

Product Analytics

Analyze user behaviour and get product usage insights in the form of events, segments, funnels, cohorts, uninstalls and real-time stats.

Campaign Analytics

Use a highly intuitive drag & drop interface to map user workflows to lifecycle campaigns.

Journey Designer

Understand engagement trends across different course modules and times of day

Campaign Localization

Adapt your message’s content and delivery as per your user’s timezone, language, currency & preferences.

Customer Retention

Track the complete customer journey and encourage customers to return to your app via timely and personalized communication

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Why Gaming businesses choose WebEngage

Quick and Easy Integration

Refer to our highly effective integration playbook to complete your integration and set up WebEngage within no time.

Seamless Onboarding

Work with our team of onboarding specialists at every stage of onboarding until you go live with your first campaign on WebEngage.

Superior Customer Success

Leverage our experienced customer success team to brainstorm highly effective marketing solutions relevant to your business needs.

Dedicated Support & Service

Have a query or need more information about our product or services? Our support team is available 24*7 to help you resolve your queries instantly.

Build your Gaming business with us

After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth.

Aswin Ravi
AVP, Customer Services & Implementation

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The Gaming Master Pack

A 4-in-1 collection to help you scale up your Gaming user engagement and retention

Download Master Pack

300+

Enterprise Customers

400 Million

Users Tracked Monthly

75 Billion

Events Tracked Monthly

15 Billion

Messages Sent Monthly

1+ Million

Cross-Channel Campaigns

300 Million

Users Engaged Monthly

Take the next step. Build more meaningful relationships with your players.

Request a Demo