Editorial Resources
4 Mins Read
The Illusion of Lift: Why Even A/B Testing Might Be Lying to You
The A/B Testing Fallacy: Are You Seeing the Full Picture? A/B testing has been the gold standard for...
4 Mins Read
Attribution Beyond Clicks: What CMOs Are Missing in Modern Marketing
As CMOs, we’ve grown accustomed to relying heavily on analytics platforms like Google Analytic...
5 Mins Read
How AI is Transforming Personalization in Retail
Over the past decade, I’ve observed two clear trends: competition in the retail industry has become ...
8 Mins Read
MarTech for Financial Growth: Optimizing Customer Journeys in BFSI
Not too long ago, a warm greeting at the bank entrance or a face-to-face meeting with a representati...
7 Mins Read
Maximize Your Ramadan Sales: 8 Data-Driven Push Notification Strategies
TL;DR: Take an insights-led approach this Ramadan: Time push notifications around Suhoor and Iftar...
5 Mins Read
Funnels Reimagined: The Upgrades You Need for Faster, Smarter Analytics
Did you know marketers who target leads based on their position in the sales funnel achieve 73% high...
10 Mins Read
Can MarTech Be Your Competitive Edge in E-Commerce Growth?
When you think about keeping your e-commerce store running smoothly — one of the things that often c...
3 Mins Read
New Upgrades at WebEngage: Predict Customer Moves & Engage Smarter
What if you could anticipate your customer’s next move and engage them at just the right moment? At ...
12 Mins Read
The Ultimate Guide to Customer Experience in BFSI
Have you ever wondered what transforms a BFSI (Banking, Financial Services, and Insurance) company f...
