Editorial Resources
8 Mins Read
WebEngage Reimagines Composability, Decisioning And Precision Marketing With CDPx – MarTech Is About To Change
Dear product and growth marketers, I am Avlesh, a cofounder at WebEngage, and I’m thrilled to...
4 Mins Read
What’s New at WebEngage: Smarter Personalization, UI Upgrades & More
Hey Reader, Picture this: It’s dinner time. A user opens your app — hungry, on a budget, and craving...
6 Mins Read
Introducing Collections: Smarter, Filtered Recommendations with Precision
Imagine you’re running a food delivery app and want to show users a list of newly opened restaurants...
3 Mins Read
New Updates by WebEngage: Smarter Ads, Cleaner Push, Sharper Tracking
What happens when your most engaged audiences meet the world’s most addictive platform? You unlock r...
4 Mins Read
The Illusion of Lift: Why Even A/B Testing Might Be Lying to You
The A/B Testing Fallacy: Are You Seeing the Full Picture? A/B testing has been the gold standard for...
4 Mins Read
Attribution Beyond Clicks: What CMOs Are Missing in Modern Marketing
As CMOs, we’ve grown accustomed to relying heavily on analytics platforms like Google Analytic...
5 Mins Read
How AI is Transforming Personalization in Retail
Over the past decade, I’ve observed two clear trends: competition in the retail industry has become ...
8 Mins Read
MarTech for Financial Growth: Optimizing Customer Journeys in BFSI
Not too long ago, a warm greeting at the bank entrance or a face-to-face meeting with a representati...
7 Mins Read
Maximize Your Ramadan Sales: 8 Data-Driven Push Notification Strategies
TL;DR: Take an insights-led approach this Ramadan: Time push notifications around Suhoor and Iftar...
