CLV Calculator
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What Is Customer Lifetime Value (CLV)?
CLV is the total revenue a business can earn from a single customer
during the course of their relationship.
How To Calculate?
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Think of this as a medical checkup for your business.
Know and grow your brand health with similar airtight performance indicators.
FAQs
Boosting CLV boosts revenue, improves retention, breeds loyalty, identifies ideal customers, reduces acquisition costs, highlights room for product/service enhancements, attracts investors, and makes a business profitable.
Your Customer Lifetime Value should be more than 3x or more than your Customer Acquisition Cost. In other words, a 3:1 ratio keeps you safe.
By upselling and cross-selling, offering lasting customer experiences, building strong loyalty programs, keeping a solid feedback system, improving onboarding, providing value-based content, and retargeting.
Historic CLV is calculated from past customer behavior and transactions. Predictive CLV estimates the future value of a customer based on predictive modeling techniques.
Total revenue earned in a period / Total no. of orders placed in a period.
CLV is useful to any any and all kinds of businesses — small, medium, and big organizations with varying business models, products, and services.
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