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Articles by Avantika Pandey

16 Mins Read

4th July, 2017
How can a Financial Service Provider fix leakages in a purchase cycle to reduce drop-Offs Convers…

4 Mins Read

25th April, 2017
In the ecommerce sector, Stock-out or Out-Of-Stock is defined as the shortest horror story for both …

13 Mins Read

17th March, 2017
When I got my hands on Martin Lindstrom’s Small Data: The Tiny Clues that Uncover Huge, it was unput…

8 Mins Read

13th June, 2018
Customer Journey Mapping for the Hospitality Industry (Part I) The hospitality industry, with a glob…

11 Mins Read

9th September, 2016
It goes without saying that ‘Content is the king’. It not only holds the power to make or break a ma…
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