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How To Set Up Your Next Back-In-Stock Alert In Just 5 Minutes

How To Set Up Your Next Back-In-Stock
How To Set Up Your Next Back-In-Stock
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In the ecommerce sector, Stock-out or Out-Of-Stock is defined as the shortest horror story for both a customer and a marketer. For a customer because his/her desired item is unavailable. For a marketer because he can lose that customer to his competitors.

However, it’s 2017 and we have a plethora of Back-in-Stock Notification tools and widgets readily available. And most of them operate on the similar lines:

Instock Alert Process

These are some of the Back-in-Stock Alert tools in the market:

And the list continues.

By and large, all these tools and widgets promise you ‘a happy and loyal customer who will make repeat purchases and have a high LTV’.

But are you satisfied with their cookie-cutter approach?
Are you hyper-personalizing the content of the back-in-stock email?
Are you using channel optimization hacks to reach your customers via multiple channels?

If the answer to any of these questions is NO then you might want to keep reading further.

How to automate an intelligent back-in-stock alert campaign with WebEngage Journey Designer

Let’s understand how you can employ WebEngage Journey Designer to automate a Back-in-Stock Alert Campaign with the help of a use-case.

XYZ is an online fashion store with a huge customer base. A few months back, it was losing most of its customers to competitors due to stock-out. In order to retain them, it decided to run this (personalized!) On-site Web Notification on out-of-stock product pages.

Back-in-Stock subscription Alert Example

When a user clicked on ‘Notify Me!’, XYZ pushed the below-mentioned event.

In-stock Alert Tracking Code

And simultaneously, that user entered the journey shared below:

In-stock campaign journey design

(You can learn more about Journey Designer here)

Whenever an item was restocked, the following event was triggered for all the users who had subscribed to that particular item.

in-stock triggered notification code

Hence, users who have subscribed to be notified for that item will receive either a Push Notification (primary channel) or an Email (secondary channel), both personalized!

Personalised in-stock mobile notification

personalised in-stock email notification

In addition, if an item is not restocked within a month, its Back in Stock Alert Subscribers are sent a hyper-personalized email with recommendations.

Back in Stock Alert sent with hyper-personalized email

There’s so much you can achieve with customer journey mapping. To know more about WebEngage Journey Designer, check out this Blog Post and this Explainer Video. If you want to learn how the Journey Designer can help you meet your conversion goals, schedule a free demo now.

Bonus Read – 4 Tweaks To Improve Your E-commerce Conversions


Content Marketer, 


Avantika joined WebEngage as a Community Manager and later took on the role of Senior Content Marketer. She is a CMO-aspirant who writes interesting SEO focused blogs, conducts informative webinars and much more.

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