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Latest Blog

A Lion’s Share: Insurance Marketing CRO Strategies For A Bigger Piece Of The Market
Customer Retention 14 Min Read

A Lion’s Share: Insurance Marketing CRO Strategies For A Bigger Piece Of The Market

Sep 27, 2023

Even insurers aren’t insured against a bad customer experience. Out of every 100 customers that visit an insurance website, less than 80 of them fill out a form for a quote (if you...

Dev Iyer Dev Iyer
Insurance Companies Need More Than Renewal Reminders
Customer Retention 6 Min Read

Insurance Companies Need More Than Renewal Reminders

Sep 26, 2023

A Salesforce study states that over 33% of insurance customers switched brands in a matter of 12 mon...

Vanhishikha Bhargava Vanhishikha Bhargava
Thriving Amidst Disruption: Digital Transformation's Crucial Role in Insurance
Customer Retention 11 Min Read

Thriving Amidst Disruption: Digital Transformation's Crucial Role in Insurance

Sep 26, 2023

A millennial customer wants to purchase a health insurance policy. Like most customers of this age, ...

Kasturi Patra Kasturi Patra
WhatsApp's Influence on Healthcare: Delving into 10 Trailblazing Use Cases
User Engagement 13 Min Read

WhatsApp's Influence on Healthcare: Delving into 10 Trailblazing Use Cases

Sep 25, 2023

Who would have thought that one day people would be interacting with their doctors over text message...

Diksha Dwivedi Diksha Dwivedi

Popular Blog Posts

28 Tips To Avoid Spam Filters When Doing Email Marketing
Mobile Marketing 19 Min Read

28 Tips To Avoid Spam Filters When Doing Email Marketing

15 B2C Marketing Automation Examples (That Work)
Marketing Automation 31 Min Read

15 B2C Marketing Automation Examples (That Work)

How E-Commerce Companies Can Use Marketing Automation To Improve Customer Retention
Marketing Automation 11 Min Read

How E-Commerce Companies Can Use Marketing Automation To Improve Customer Retention

6 Micro Segmentation Marketing Examples You Haven't Thought Of Yet
User Segmentation 13 Min Read

6 Micro Segmentation Marketing Examples You Haven't Thought Of Yet

10 Marketing Automation Trends of 2023
Marketing Automation 18 Min Read

10 Marketing Automation Trends of 2023

Why Hyper-Personalization Is The Future Of Marketing (And How To Do It)
Campaign Personalization 13 Min Read

Why Hyper-Personalization Is The Future Of Marketing (And How To Do It)

Cracking the Code: Segmentation and Personalization Strategies in Telecom
Campaign Personalization 13 Min Read

Cracking the Code: Segmentation and Personalization Strategies in Telecom

Sep 22, 2023

The telecommunications industry is a behemoth that supports the foundation of contemporary communica...

Diksha Dwivedi Diksha Dwivedi
Unveiling The Impact Of The 'Aha Moment' In HealthTech Engagement
User Engagement 12 Min Read

Unveiling The Impact Of The 'Aha Moment' In HealthTech Engagement

Sep 15, 2023

In marketing, the term ‘Aha moment’ encapsulates that instance when a person comprehends the true es...

Diksha Dwivedi Diksha Dwivedi
Monthly Releases: Aug, 2023
Product Updates 3 Min Read

Monthly Releases: Aug, 2023

Sep 14, 2023

Hey Reader, Greetings from WebEngage! We hope you’re having a great experience with WebEngage. We’re...

Harshita Lal Harshita Lal
How To Create A Multichannel Marketing Strategy For E-Commerce
Cross-Channel Engagement 9 Min Read

How To Create A Multichannel Marketing Strategy For E-Commerce

Sep 13, 2023

If you’re an e-Commerce company stuck on a channel or two, it’s high time to widen your marketing ho...

Vanhishikha Bhargava Vanhishikha Bhargava
Maximizing Impact: 10 Practical Uses of Drip Campaigns for Online Travel Agencies
Retention Marketing 18 Min Read

Maximizing Impact: 10 Practical Uses of Drip Campaigns for Online Travel Agencies

Sep 11, 2023

In digital marketing, precision and persistence are paramount, and this is where drip campaigns emer...

Diksha Dwivedi Diksha Dwivedi
Unveiling the Power of Moment Marketing: Strategies for E-Commerce Success
Customer Retention 11 Min Read

Unveiling the Power of Moment Marketing: Strategies for E-Commerce Success

Sep 08, 2023

As short form content takes the centre stage in today’s fast paced world, attention spans are shrink...

Diksha Dwivedi Diksha Dwivedi