Growth rate is important because it indicates their ability to increase revenue, market share, and profitability over time. If a growth rate falls, it means you are slowing down for some reason even if you’re growing. It could be due to environmental and seasonal changes, but unless you track your growth rate over time, you won’t know whether the reasons are internal or external.

Growth Rate is shaped by internal factors such as product innovation, marketing effectiveness, operational efficiency as well as external factors such as market demand, competitive landscape, economic conditions, and regulatory environment.

Growth Rate can be improved by focusing on strategies such as customer retention, acquisition through retention, product innovation, market expansion, operational efficiency, partnerships, talent investment, and data-driven decision-making.

The relationship between growth rate and retention rate is intertwined: while growth rate measures the overall expansion of a business, retention rate specifically focuses on the ability to retain existing customers over time; therefore, a higher retention rate often contributes positively to sustained growth by ensuring a stable customer base and fostering repeat business, ultimately supporting long-term profitability and market expansion efforts.