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Latest Blog
5 Mins Read
24th January, 2024
In the ever-evolving digital marketing landscape, a seismic shift is underway as Google finally anno…
6 Mins Read
8th January, 2024
Introduction
Almost any interaction with customer touchpoints leads to the creation of valuable data…
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5th January, 2024
With the holiday season upon us, the world is buzzing with activity. From festive promotions by bran…
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5th January, 2024
Spotify conjured one of the biggest year-end marketing craze – the wrap!
From music to marketi…
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I. Introduction
What is Loyalty?
The traditional concept of customer loyalty in retail revolves arou…