Latest Blog
18 Mins Read
2nd January, 2023
Marketing Automation landscape in 2024
The year that was 2023 whizzed past us like a falling star le…
18 Mins Read
30th December, 2021
As Avinash Kaushik says, “All data in aggregate is crap.” Segmentation and data-driven personalizati…
20 Mins Read
29th December, 2021
For many ‘Mobile Marketers’, it can be incredibly challenging to measure KPIs such as Customer Lifet…
12 Mins Read
27th December, 2021
The ongoing digital revolution and the emergence of new-age technologies have drastically transforme…
17 Mins Read
25th December, 2021
Netflix and Prime Video rule the OTT landscape, boasting a subscriber base of 247.2 million and 302….