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Marketing Automation landscape in 2024
The year that was 2023 whizzed past us like a falling star le…
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As Avinash Kaushik says, “All data in aggregate is crap.” Segmentation and data-driven personalizati…
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For many ‘Mobile Marketers’, it can be incredibly challenging to measure KPIs such as Customer Lifet…
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The ongoing digital revolution and the emergence of new-age technologies have drastically transforme…
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Netflix and Prime Video rule the OTT landscape, boasting a subscriber base of 247.2 million and 302….
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User experience is an anchor of modern business. You can’t maintain a long-term profitability if you…
Olivia Ryan
